Community Guy

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A real-life Groupon business story

Community Guy

Our office neighbors, Paloma , recently went through the Groupon experience to promote their spa business. Would you do it again? If so, what?

A real-life Groupon business story

Community Guy

Our office neighbors, Paloma , recently went through the Groupon experience to promote their spa business. Would you do it again? If so, what?

The coolest community job around is now hiring

Community Guy

I know it’s a few days early, but for all you community nerds I’ve got an early Christmas present. Business Strategy

2010 69

Chrysler tweet: an issue of process

Community Guy

virtual s$%tstorm was brought down on Chrysler, who in turn fired their agency, who in turned fired the employee. Looking… yep, no hands raised.

Tweet 56

Social Engagement Journey: How to start a movement

Community Guy

If you haven’t seen this TED Talk by Derek Sivers , it’s really worth the watch. Worth a read too! Business Strategy

2011 52

Buy and sell social media fans with FanAuction

Community Guy

I’m proud to report that Ant’s Eye View has launched a new product that we’re really excited about: FanAuction™. But not anymore.

2011 49

TED Talk: We are makers

Community Guy

Fantastic video about the future bringing us back to our past. Or at least I hope so. Business Strategy

2011 44

Carfi recaps SXSW 2011

Community Guy

Recently hired Ant, Chris Carfi recaps his experience at SXSW 2011. This one is worth the watch/listen. An Ant’s Eye View of SXSW 2011.

2011 42

Social Media Marketing book review

Community Guy

Shama reviewed Social Media Marketing: The Next Generation of Business Engagement. Take a peek below, or on Shama’s site. Business Strategy

Cool beta signup model

Community Guy

From turntable.fm : I haven’t seen this method of handling beta signups for new community tools. Business Strategy

Model 29

7 ways to support an emotional bond to a product

Community Guy

(This post was originally posted on my photoblog: Look at the world with me ). As photographers, I know this emotional bond all too well. So what?

2012 25

Playbook intro

Community Guy

[link]. Business Strategy

2011 27
2011 27

How to build a community

Community Guy

Last week, I found myself in a macrobiotic vegan restaurant. Sure this list might seem overly “new age&#. Honor elders = honor community elders.

2011 25

Adult LEGO fandom hits TED

Community Guy

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next door.

2000 19
2000 2011 19

The Social Engagement Journey

Community Guy

The team at Ant’s Eye View has been working on something we’re really excited to share. Before I explain, let me share some background.

Case Study: Comics in Community Communication

Community Guy

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks.

Great quote from the Hulu CEO

Community Guy

“History has shown that incumbents tend to fight trends that challenge established ways and, in the process, lose focus on what matters most: customers. Hulu is not burdened by that legacy.&#. Jason Kilar, Hulu CEO. Business Strategy

The amazing world of Facebook

Community Guy

TechCrunch recently shared the snapshot for what happens in 20 minutes on Facebook. The numbers speak for themselves, so I’ll let them do the speaking: Tagged photos: 1.3 million. Event invites sent out: 1.5 million. Wall Posts: 1.6 million. Status updates: 1.8 million. Friend requests accepted: 1.97 million. Photos uploaded: 2.7 million.

The YouTube complaints department

Community Guy

While I’m in the mood for sharing hilarious movies about online commenting, this is pretty awesome

Cool beta signup model

Community Guy

From turntable.fm : I haven’t seen this method of handling beta signups for new community tools. Business Strategy

Social Media Marketing – The Next Generation of Business Engagement

Community Guy

After tech editing Dave’s first book,  Social Media Marketing: An Hour a Day , Dave asked me to co-author the second book and I gladly accepted.

Social Media and the Workplace Explained

Community Guy

My friends Lee and Sachi LeFever have published a new video, Social Media and the Workplace Explained , and it’s a great watch. If you don’t know Lee and Sachi, they’re the proprietors of Common Craft, the video-based concept explanation service. Thanks, Lee! Check it out below! Business Strategy

The next step in the Ant’s Eye View journey

Community Guy

One hell of a ride. That’s the only way I can describe the last 6 years. years. So then… why now? Thank you to our amazing clients.

The problem with customer driven reviews

Community Guy

This would be hilarious if it wasn’t so sad. How is a customer supposed to use these two reviews to make a purchase decision? Click to zoom in

Trends

Community Guy

I’ve been meaning to share these two presentations for a while. Both are very cool, and both deal with trend prediction. Business Strategy

Buy and sell social media fans with FanAuction

Community Guy

I’m proud to report that Ant’s Eye View has launched a new product that we’re really excited about: FanAuction™. But not anymore.

ROI 2

Carfi recaps SXSW 2011

Community Guy

Recently hired Ant, Chris Carfi recaps his experience at SXSW 2011. This one is worth the watch/listen. An Ant’s Eye View of SXSW 2011.

Chrysler tweet: an issue of process

Community Guy

virtual s$%tstorm was brought down on Chrysler, who in turn fired their agency, who in turned fired the employee. Looking… yep, no hands raised.

TED Talk: We are makers

Community Guy

Fantastic video about the future bringing us back to our past. Or at least I hope so. Business Strategy

Perhaps the greatest commercial of our generation

Community Guy

If you were a boy who grew up in the 70s and early 80s, you almost certainly tried to move objects with your mind thanks to Star Wars influence.

Magnet company smackdown

Community Guy

In a niche industry like high end magnets, personality is a huge differentiator. Snark + data + underdog status = huge win for Zen. Multiple times.

Book Tour: Cognitive Surplus

Community Guy

Cognitive Surplus takes the essay Shirky wrote a while back, “Gin, Television, and Social Surplus&# , and turns it into a full book.

Social strategy by the numbers

Community Guy

In the world of business, all that talk will get you exactly nowhere. Conversations do not ring the cash register. Way, way up.

Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. There, I said it. OK, maybe that’s not entirely true.

Did Sean get his predictions right?

Community Guy

In March of 2009, my business partner Sean gave the interview below about what 2009 would hold for social media. What do you think?

Guest Post: There’s a Whole Lotta Crap Out There

Community Guy

Be sure to leave a comment – maybe they’ll come back for another guest post! Find Randy and Bryce at: [link].

Intuit on Amazon

Community Guy

Many companies struggle with the best way to engage users where they are. Rather than ignore, they rolled up their sleeves and jumped into the fold.

How to Develop Robust Moderation Methodology

Community Guy

Is this hate speech? Does this content have personally identifiable data?&#. YouTube, for example, has 24 hours of video uploaded every minute !)

We The Practitioners

Community Guy

When Sean and I started Ant’s Eye View almost exactly a year ago, we had a pretty clear dream. year in, we’ve achieved exactly that.

What’s the ROI of the phone?

Community Guy

My genius business partner, Sean O’Driscoll talks about social, ROI, and other genius points. This one is well worth the watch.