Community Guy

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A real-life Groupon business story

Community Guy

If you had it to do over again, would you change anything? Not sure what we could’ve changed. Would you do it again? If so, what?

A real-life Groupon business story

Community Guy

If you had it to do over again, would you change anything? Not sure what we could’ve changed. Would you do it again? If so, what?

Chrysler tweet: an issue of process

Community Guy

Demand updates on staff changes. Require your agency to update you if the person pushing the button or anyone on the content flow team changes.

Tweet 56

7 ways to support an emotional bond to a product

Community Guy

(This post was originally posted on my photoblog: Look at the world with me ). As photographers, I know this emotional bond all too well. So what?

2012 25

How to build a community

Community Guy

This simple feature often gets overlooked in the discussion about changing online behaviors. Sure this list might seem overly “new age&#.

2011 25

Clay Shirky on Iran, Twitter, and the changing world

Community Guy

Another must watch (no seriously) video from Clay Shirky. This dude is seriously amazing.

The next step in the Ant’s Eye View journey

Community Guy

Our ambition was BIG – To fundamentally change the way organizations thought and behaved around employee and customer engagement. years.

Chrysler tweet: an issue of process

Community Guy

Demand updates on staff changes. Require your agency to update you if the person pushing the button or anyone on the content flow team changes.

Intuit on Amazon

Community Guy

Many companies struggle with the best way to engage users where they are. Rather than ignore, they rolled up their sleeves and jumped into the fold.

We The Practitioners

Community Guy

Our clients list is amazing and we’re helping them develop and implement some impressive programs and internal changes. offices!

What’s Jake doing in Austin??

Community Guy

With the hiring of Jennifer Hughes, our second Austin employee, our need to formalize our Austin office took on greater necessity.

The McKee family is Seattle bound!

Community Guy

If you follow me on twitter ( @jakemckee ) you know that I’m in the midst of pretty big life change. Thanks for the reminder.

My Personal Influencers

Community Guy

In 2008, we saw the power of social engagement (not just social media) drive a true, fundamental change in the dynamics of our society.

Paying it Forward: Year of The Ant Style

Community Guy

We are working to change the world. 2009, as we coined it, would be The Year of the Ant. But we didn’t want to do it alone. Bingo.

SXSW as an API for industry collaboration

Community Guy

The crowd seemed to consist mainly of folks looking for the new bandwagon to jump on, and the content was… let’s say “thin” But this  year something happened that has, or at least could, change the future of SXSWi and perhaps even the industry. Deal with it: SXSW has changed. Exhausted. SXSWi is dead.

One of the greatest honors of my career

Community Guy

suppose there was some amount of skill involved in making these things happen, but it was also a huge amount of luck and good karma.

SXSW as an API for industry collaboration

Community Guy

But this  year something happened that has, or at least could, change the future of SXSWi and perhaps even the industry. Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. It doesn’t even stem from dodging 15,000+ people this year that attended SXSWi. Size of the community swells.

The crazy standards of TSA

Community Guy

But considering how easy it would be to pass as a pilot, and considering that flight crews and pilots alike have no liquid restrictions going through security, isn’t it foolish to believe that changing the standards without changing the methods of verification is ridiculous? What does this really do? Many (all?)

The democratization of opportunity

Community Guy

Last night, I was reminded how much the world has changed thanks to technology. I was sitting on the couch with my 3 year old daughter watching cartoons. When I was a kid, a lot of my friends took piano lessons. Most of my friends were living a comfortable lower middle class life, which meant they didn’t have a piano at home.

Must Have iPad Apps

Community Guy

Even if you think you wouldn’t like “comic books&# , check this out. I’ll bet there’s some stories that will change your mind. As my friends, colleagues, and random strangers have learned, I love apps. have tested, played, installed/uninstalled a metric ton of apps of various sorts. In HD quality. Via 3G or WiFi.

Linchpins and Community Managers: The artists of the business world

Community Guy

Can you give an example of a marketer who is an artist? A: Art, by my definition, has nothing to do with painting and everything to do with connecting with people in a generous way and causing a change to take place. What’s the difference between a conventional marketer and one who thinks like an artist? The first time, it’s art.

Bonfire Builders Interview

Community Guy

The answer to this question is a bit different if you’re talking about being an employee of a company working inside the enterprise towards change versus working as a consultant helping those folks see change through to completion. For whatever strange reason, John has branded me a Bonfire Builder and interviewed me for his blog.

Mommy Madness: The power of a single influencer

Community Guy

If you were running Mommy Madness 2, what would you change? Last week on the Ant’s Eye View blog, I posted an interview with Amy Krause from Velocity Marketing. Velocity, together with CBS Radio and the North Texas Chevy dealers built a very cool outreach program to get the word out about the new (and highly awesome) Chevy Traverse.

The problem with the Kindle

Community Guy

But no, apparently the publisher changed its mind about offering an electronic edition, and apparently Amazon, whose business lives and dies by publisher happiness, caved. But to take back the goods of a sale simply because a publisher changed their minds is flat out unacceptable. I love Amazon. And I love my Kindle. No problem.

The United Breaks Guitars Affect on United Airlines

Community Guy

That said, I would have to wonder about this same point: It’s not like the guitar story somehow broke a pattern of behavior on the part of United, or the 4M YouTube views changed the direction of customer perceptions. Would this cause United to change the way they do business? Sorry, but wrong. Period. Probably a yes and a no answer.

BlogHer, Comic-Con, and the rethinking of a presidential candidate

Community Guy

Not only were the list of brands sponsoring/participating at BlogHer insane, a potential presidential candidate (let’s be real here, she’s setting herself up to run) could start to change her perception by getting her geek on is a reality. We’re at “mainstream&# with the idea of connecting with influencers.

Innovation is simplicity

Community Guy

When you say the word “innovation&# , auto-bill probably isn’t the first thing that pops to mind, yet it’s something that truly changes the world around us. I’ve made the case many times that “innovation&# can come in multiple forms. Sure, the launch of the iPhone was amazing, no question about it.

ASK: 9 Tips for Inspired (and Inspiring) Text Communication

Community Guy

The meaning of a conversation can change significantly with a fleeting eye roll or minor voice inflection. Your community evolves and changes over time, as does their response to you and your words. Let’s get this out of the way right up front: text-based communication is extremely difficult. Spend time on the relationship. Review.

Community Netiquette: How to Avoid Stepping on Virtual Toes

Community Guy

The next time you’re presenting something to a group of colleagues outside your direct group, pay close attention to how your body language changes when you go from chatting with someone sitting next to you and how you stiffen up physically and verbally as you start presenting. Initial Engagement. Figure out your objective. Act accordingly.

Thanks for the memories, Ford!

Community Guy

Unlike typical cruise controls, it doesn’t make you hit the breaks when someone changes into your lane. Seats and mirrors that readjusted automatically if changed. often find myself changing The Girl in my trunk, or letting her play in it while I deal with bags or strollers. Lincoln is the brand my grandparents drive.

Success by 1000 Paper Cuts

Community Guy

There are a few questions I can always count on getting during or after the session: “But what if nobody in the organization is empowered to make the changes you mention? Who’s job is this change you refer to?&#. As many of you know, I do quite a bit of public speaking. took on a few extra hours a week to help them.

A story to tide you over…

Community Guy

In 1977 my Mom gave me a toy that changed my life. I don’t remember it, of course; I was 3 years old at the time. Moving. A two year old. Co-owning a new business. Selling a house. Let’s say that things have been busy lately. Blogging has been slow, so as I was cleaning up my desktop tonight I found something I thought I’d share.

When will Facebook learn?

Community Guy

You know, the one where Facebook (again) made major changes (again) without properly considering their users (again) or vetting the changes in front of the user base (again). Sarah Lacy posted on TechCrunch about the Facebook Terms of Service debacle. This is the third major breach.

eModeration expands their services

Community Guy

eModeration will: assess what is working and what isn’t; evaluate the community goals; create or enhance a community integration strategy; evaluate and recommend community tools and products; evaluate and advise on tone and culture; and lead the overall change management process. Setting up a new community. Ongoing community management.

The Ants Continue to March

Community Guy

In order to elevate customer experience, you’ve first got to change your point of view - learning how to get eye-to-eye, ant-to-ant and even tweet-to-tweet with your customers. I’m proud beyond words to share our latest announcement over at Ant’s Eye View. Welcome to the Grassroots Age! Welcome Sean! Fortune.com. Business Week.

Community Guy Job Board Relaunch

Community Guy

Posting jobs doesn’t cost a dime, applying doesn’t cost a dime. (I’m considering changing that for a number of reasons, but more on that later) My only request is that job openings stay relevant to community and social media work. (I take a pretty liberal interpretation, but use your best judgement). Seekers: Privacy options.

Please stop calling it “Recession Marketing”

Community Guy

These times aren’t about simply changing the style of our marketing. I’ve been reading and hearing a lot of discussion about how this social stuff (social media, community building, customer collaboration) is a magic bullet for these troubling economic times. Did I just use the term “willy nilly&# ?? Oh my.).

When Context Transcends Change Management

Elsua

What if  everything we have been told about Change Management over the course of the last few decades was all just … plain  wrong? snowded.

2016 39

Change Leadership Challenge 3: Embedding Change

Partnering Resources

This is the third in a series of posts about change leadership. Embed your change in to the fabric of your organization. and results?

2014 63

Five Large Systems Change Trends

Networking Action

Anyone working on big change issues should have an eye to mega system changes.

2015 61