Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. By way of definition, when we say "online customer communities," we mean an interactive, often gated, website that a company sets up for customers to collaborate on topics of mutual interest. SaaS4Channel.nl MORE >>

TM Lewin: the Off the Cuff online community. The strategy is performing well against their objectives (see #FreshNetworks tweets for some of the highlights) but one thing was clear from Naomi. Four steps to building a social media strategy. Matt Rhodes at the FreshNetworks Breakfast Briefing. First up was Naomi. MORE >>

As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Not only is the  presentation a clear and comprehensive introduction to Twitter, it also includes case studies of how things can go wrong and right for brands using Twitter (with the cases of Comcast and JetBlue). MORE >>

The leaderboard recognises their value to the community in which they are placed. Reading the discussion will highlight what value the lists bring the community. Consider Twitter, and its prominent display of community members’ stats. It can help a community search, filter and reward participants. Anything more? MORE >>

Sabre Town case study Document Actions Employee social networking ? Sabre Town case study By Toby Ward ? Social networking promotes online communities of interests and activities that promote connections between users in a more open and robust manner than simple e-mail. Skip to content. Technology. MORE >>