Trending Sources

Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP

Laurel Papworth- Social Network Strategy

Illegal: Better Roads Chalk Social Media Campaign. Amendment to Consumer and Competition Act to stop Customer Anti Social Media Campaigns.

5 steps to a social media marketing campaign

Laurel Papworth- Social Network Strategy

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. Nutshell time: .

Nestle – viral video campaigns destroy brand image

Laurel Papworth- Social Network Strategy

Shoot the agency, get a strategy rather than campaigns. Campaigns and viral spiked events (short term). Dunno, suspect the latter.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth- Social Network Strategy

Twelve actually. Public(s) relations today means managing relationships with the public who are now media companies themselves. Literally. Bless.

2012 109

SXSW Notes: Positively Inspired Change Campaigns

Portals and KM

This is the session on Positively Inspired Change Campaigns led by Stacey Monk, Founder & CEO, Epic Change and Tom Dawkins, Co-Founder, StartSomeGood.com. This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. This is much better that campaigns based on pity.

Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth- Social Network Strategy

Course Education Online Course social media Training Facebook online online course social media strategy Twitter Valentines Day campaign workshops

2015 93

An Ant’s Eye Point-of-View: Tis the Season for Holiday “Social Media” Campaigns

Ant's Eyeview Blog

What holiday social media campaigns grabbed your attention this holiday season? The countdown is on. With Hanukkah candles burning brightly, and with Christmas just around the corner, the energy of the holiday season is palpable.  And retailers have responded. So what are retailers doing for the 2011 holiday season? You have Target.“. vfoAt5.

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth- Social Network Strategy

Cancer Council UK introduced the #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism?

2014 33

Social Network Marketing Campaigns: Features Attributes

Laurel Papworth- Social Network Strategy

By the way, I first raised these points in February 2008 in a post called Of course there ARE social media marketing campaigns.

Social Innovation Meetup: “Exploring Labs for Social Change” – presentation notes

Making CommunitySense

Filed under: e-campaigning , ICT4D , social innovation , sustainable development , Uncategorized. How do they help accomplish social change?

2013 28

PERTH: Social Media Training Course April 2012

Laurel Papworth- Social Network Strategy

Do you know the difference between a social media strategy and a social media campaign? Please let me know if you are coming along! Content.

2012 21

Social Media Influencers – What would you do? @spotus

Laurel Papworth- Social Network Strategy

I occasionally see a campaign that I think is important but I can see they aren’t going around it the right way. Like this Spot.US

Training: Social Media Marketing Campaign course

Laurel Papworth- Social Network Strategy

Are you a marketing guru charged with pulling together your social media savvy and deliver an actual social media campaign, with monitoring, engagement and metrics?  This Planning and staging a campaign which has maximum impact and reach. This one and half day workshop training is for you! Start Date: 2-Jul-2009. Course Fee: $240.

Social Media Campaign: Saw7 and Hoyts

Laurel Papworth- Social Network Strategy

Ok I admit,  I’m a bit down on social media campaigns. Cinema goers get punk’d by Hoyts and Saw7. Well, Social Ads, mebbe? Awesome.

Australia Toyota Yaris social media campaign Downfall

Laurel Papworth- Social Network Strategy

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. Re: the video.

Two reports promote people-led local solutions – Big Lottery Fund strategy and a Locality campaign

Social Reporter

Locality, through its Keep it Local campaign , is pressing for more public service contracts to be let to local organisations, instead of large private sector companies. Two launch events today promote more local control and citizen involvement in the delivery of services and the development of community projects.

Hang up. I mean it. Campaign continues.

Endless Knots

Thank you, Boston Globe. Today's editorial, " Time to hang up and drive ," puts into numbers what I've been harping on (" Seriously, get off the flippin' phone "). Please, please. Do as I've done and, as the Globe says: "Friends don't let friends drive drunk.

Voluntary sector ‘ultras’ gear up for post election campaigning

Social Reporter

Not really, because Coalition members have been campaigning for some years against the Government contract and funding culture which, they believe, has drawn many nonprofit organisations into a close and unhealthy relationship with the State, where their independence is compromised by tight targets and monitoring. Earlier posts here ).

Joining up street campaigns

Neighbourhoods

 The results will feed into a national database and support a high profile campaign for national action.' No mention there of the chief cause of clutter, cars. could find no mention of the Street Pride campaign on the Living Streets site for instance, nor at Sustrans , but I hope there's been some dialogue.

Creating the Future: Domain Campaign

Hildy Gottlieb

After some last-minute giving via Facebook and Twitter, the total in the Domain Campaign fund is (drumroll please…). Just a quick update for those who have been helping us raise money to purchase the domain names CreatingTheFuture.com/.org. We have almost doubled last week’s total – a huge leap forward! 3,000 exactly! Thanks, all!

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth- Social Network Strategy

very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. step Social Media campaigns. More About Laurel. Shares.

2014 89

What Everyone Should Know About Membership Campaigns

Hildy Gottlieb

When we ask, “What are the pros and cons of a membership campaign?” we are considering one approach in a vacuum. Oh no, here it comes.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth- Social Network Strategy

What Campaigns and Activities? Find the right campaigns (by listening) and create the right promotions from that interaction. Be clear.

2015 151

British Gas, Yammer, and Adoption Approach

Michael Sampson - Currents

Yammer was given attention in organizational life – such as the training campaign in June. Eventually it was!”

Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth- Social Network Strategy

Walk away with a social media strategy, campaign, tools. Before you build a social media campaign, you need a strategy. Let us know.

2013 88

Social Media courses – Facebook Twitter – 2013 Sydney Australia

Laurel Papworth- Social Network Strategy

Here are a list of our courses and workshops in Sydney in 2013. . Social media workshops. Computer based with WordPress. Tools demonstrated.

2013 51

Social Media Intensive Course – August 2016 – Sydney Training

Laurel Papworth- Social Network Strategy

Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth).

2016 40

Innovative Health Care Reform Campaigns

Influence

Tonight, President Obama will deliver a major address to Congress on U.S. health reform. So it's a good time to take a look at how people are using online tools and tactics to influence the reform discussion. Here, I survey a few of the more interesting online approaches I've encountered. Video Storytelling. During the Summer of 2008, C.U. Games.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth- Social Network Strategy

AGENCY CONCEPT Use Organisation money to pay agencies to come up with campaign instead of community. So, hey! Do me a favour? Really? hic* Win.

2012 110

Bioteams develops unique Social Media Impact Forecasting Simulator

The Bumble Bee

The free version of the simulator is fully functional but is limited to 6 month campaigns, 4 content types and 4 owner channels.

UNICEF: They Just Don’t Understand Social Media

Laurel Papworth- Social Network Strategy

Dont forget this is an Advertising campaign, no social media engagement expected or indeed wanted. It doesn’t work. Go figure. Just wait.

2013 131

Informal care and older people: time for a campaign?

Neighbourhoods

At the risk of seeming naively bubbly at the start of a new year, would anyone care to join me in working out what is needed under the broad heading of a campaign? News of the year? The importance of neighbourly informal support for older people has been recognised in the Department of Health. Would a change of government help?

An Ant's Eye Point-of-View: Tis the Season for Holiday "Social Media" Campaigns

Ant's Eyeview Blog

What holiday social media campaigns grabbed your attention this holiday season? The countdown is on. With Hanukkah candles burning brightly, and with Christmas just around the corner, the energy of the holiday season is palpable.  And retailers have responded. So what are retailers doing for the 2011 holiday season? You have Target.“. vfoAt5.

Building Online Support Strategically: Lessons From the Obama Campaign

Influence

Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success.  First, let me say that I was stunned to learn that overall the campaign raised $750 million dollars(!!), $500 million of which was raised online. Use the word ?please?

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth- Social Network Strategy

Doesn’t do anything for us the voters, but might help pollies campaigns. In Bed, Much? understand courting Rupert Murdoch. Year on Year.

2013 114

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth- Social Network Strategy

Before you build a social media campaign, you need a strategy. Two steps (campaign and diary) will be covered tomorrow in depth). No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are the way to effectively engage in social media. DAY ONE.

2012 64

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth- Social Network Strategy

Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. Book social media course. BOOK NOW.

2012 91

Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth- Social Network Strategy

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is.

Melb Syd: social media marketing workshop

Laurel Papworth- Social Network Strategy

We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.

Singapore Social Media: Romancing Singapore

Laurel Papworth- Social Network Strategy

Romancing Singapore campaign. campaigns, with a huge success. This is my all time favorite. Mission completed. Almost. Movies anyone?