The ongoing crusade of answering “what it the ROI of social media?”, Two years ago I blogged about “ Coping with Social Media ROI ” especially since ROI was the yellow flag thrown onto the playing field to stall social media efforts. If you can’t measure the ROI, we can’t spend money on social media. This MORE >>

This piece would also highlight a shift of focus and purpose for yours truly with regards to the overall theme of Social Networking for Business. And, yes, businesses eventually do. Have you noticed how little we see nowadays in writing that awkward, old, now obsolete, conversation about the ROI of Social Media? It’s gone! MORE >>

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. But then again, I’ve been too busy purchasing a new dress tweeted by a friend from an Etsy store to notice. MORE >>

Facebook Online Communities revenue social media social networks statistics online community ROI social networkSTATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? MORE >>

attended a session on social business ROI. This session hosted by IBM VP Sandy Carter, Social Business and Sales, Collaboration Solutions. The panel featured clients discussing the business value received from their social software investments. The real power to transform and help push innovation is on the business side. MORE >>