Trending Sources

Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth- Social Network Strategy

Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price. Ah goody. How much? A LOT.

ROI 88

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth- Social Network Strategy

But then again, I’ve been too busy purchasing a new dress tweeted by a friend from an Etsy store to notice. Off it went.

ROI 85

How the Client Experience Defines the New ROI of Social Business – Finally, A New KPI in the Making


While I was at IBM, working during those 17 years in multiple internal projects within 6 different business units, one comes to realise that even though you are working on the blue dollars (vs. How the Client Experience Defines the New ROI of Social Business. It’s good for the business. business problem?

2014 57

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth- Social Network Strategy

The Top 6 Reasons why a business doesn’t need social media. prefer to talk to my customers face to face. Customers just complain online.

2016 102

Social Business in 2013 – An Opportunity (Open Business)


This piece would also highlight a shift of focus and purpose for yours truly with regards to the overall theme of Social Networking for Business.

2013 114

The State of Social Business – A State of Maturity?


What’s the state of Social Business today? “, or, my favourite one: “ What’s the ROI of Social Media? and Why?

2012 88

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy value It’s no secret that many Brands realize tremendous value from their social media and online community efforts. What to do?

2015 16

Gary Vaynerchuk on the ROI of Community: “What’s the ROI of Your Mother?”

Managing Communities

It’s an hour long, but if you are an entrepreneur or if believe in social business or online community, put aside some time. photo credit: kastner I’m a fan of both Jason Calacanis and Gary Vaynerchuk and Jason recently had Gary on his show, This Week in Startups. The clip is embedded below (warning: expletives). [.]. Thinking

ROI 17

Silos Kill Business

Michael Sampson - Currents

Do you want to drastically improve your marketing performance and ROI? Incongruous communications that confuse the customer and deter the prospect from doing business with you. “ It’s not just a business-killing habit for marketing either. Christopher Penn writes about effective marketing. The result?

2014 34

Open Business – The Narrative vs. The Ruthless Measurement


Oh, metrics, what would we do without you in the business world, right? Every single business out there needs one. Social Analytics.

2013 42

Social Business Forum Highlights – Social Business on the Shoulders of Giants


Let’s see… How about  Social Business is not something entirely new, we already knew about it from before. Awakening of Business!

2011 65

Forrester Groundswell 2011 Awards: AT&T – Proving the ROI of Social Media for Customer Service

Ant's Eyeview Blog

The question often posed to social media practitioners by senior executives is: what’s the ROI of Social Media? Customer Verbatim.

2011 16

#Share2011 - @sarahhaase De-Mystifying ROI Calculation for #SharePoint (Sarah Haase, Best Buy)

Michael Sampson - Currents

In the penultimate session of Share 2011, Sarah Haase is presenting her second session of the conference - about ROI for SharePoint. Money. -.

Coping with Social Media ROI

Ant's Eyeview Blog

For the past 3 years (since I have been reading on this topic) there have been countless blog posts on Social Media ROI (Return on Investment; not the equally popular Risk of Ignoring). ROI has been incorrectly positioned to be the critical element to signal credibility. think ROI got a bad wrap.


Creating Passionate Users: User Community and ROI

John Tropea - Delicious Community

the internet: serious business. Fine-grained user treats The case for easter eggs and other user treats You ARE a marketer. Deal with it. There.

2007 10

Advanced Social Media Course – August Sydney 2015

Laurel Papworth- Social Network Strategy

Sooooo many… Whats the ROI (return on investment) of social media and how do I explain that to clients in business terms ? Really?

2015 137

What Are the Chances of Pragmatic Pathways for Social Business?


From Stress to Success – Pragmatic pathways for Social Business – John Hagel from SocialBizForum on Vimeo. To quote her: . Much different.

2012 26

Social Media ROI Is Meaningless

Community Guy

Social Media ROI is meaningless. Tags: Building Community Business Strategy There, I said it. OK, maybe that’s not entirely true.

The Role of Brands in Online Communities

Online Community Strategy

Building and hosting the network creates a business asset that is generative in value if managed properly. Stakes. So, what’s at stake?

Roles 30

What’s Your Purpose?


What is it that you expect to happen, once you get started with the Social Business journey? Projects Fail ’. Even today. Down the drain.

Social Media Club of Boston 5th Anniversary Celebration: The Evolution of Social Business

Portals and KM

Last night I attended the Social Media Club of Boston 5 th Anniversary Celebration: The Evolution of Social Business. It featured a panel with Alistar Rennie, General Manager, Social Business and Collaboration Solutions, IBM; Andy Carusone from Lowe’s Home Improvement; and Ric Fulop, North Bridge Venture Partners. ROI is not the issue.

The Social Media ROI Obsession

Online Social Networking

As a business community, are we obsessed with return on investment? Is our preoccupation with measuring social media ROI counterproductive? Regarding return on investment, Chris pointed out that measuring the ROI of social media was like trying to measure the ROI of a friendship. Jeff authors the blog PR 101. Reputation.

What’s the ROI of the phone?

Community Guy

My genius business partner, Sean O’Driscoll talks about social, ROI, and other genius points. This one is well worth the watch.

Higher Education Records ROI for Social Media

Portals and KM

Here is another study,  Higher Ed Documents Social Media ROI: New Communications Tools Are a Game Change r, by Nora Ganim Barnes and her colleagues at the University of Massachusetts Dartmouth Center for Marketing Research. Here is last year’s study - Social Media Use Continues to Expand in US Higher Education.    

Organising Knowledge » Marti Heyman on ROI for Taxonomy Initiatives

Green Chameleon blog articles how-to guides events publications book videos about Marti Heyman on ROI for Taxonomy Initiatives Hot on the heels of Christine Connors came Marti Heyman with a typically forthright and pragmatic presentation on the issues around developing an ROI case for a taxonomy initiative. RSS2.0

Why Looking After Your Personal Brand in the Social Era Still Matters


with the ultimate premise, perhaps, of providing the most powerful business reason to invest in the Social Web today, as a knowledge worker: .

2013 81

Green Chameleon » Metrics, ROI, Monitoring and Evaluation Again

Green Chameleon

Recent posts Updates on Expertise Project and the Origins Business Narrative Conference Find the Pain, Fix It The Negative Archetypes of Gov 2.0

acidlabs » Social network ROI in business

John Tropea - Delicious Social Network KM

home What we do Meet us Clients Partners Public speaking Press coverage browse ↓ asides (206) featured (33) posts (387) speaking (12) posts Social network ROI in business 26 March 2008 | 4 Comments Hello! That does not mean it is a business. Are they helping you in a business sense? acidlabs Conversation. Community.

Community ROI Report

John Tropea - Delicious Community

Blog About Ed Projects Services Community ROI Report November 21, 2007 – 1:39 pm Forum One have released another of their very handy online community survey reports, this time about Community ROI. Here’s one question I’d like to explore: ROI for whom? Have we considered the members’ ROI?

How to Answer the ROI of Social Media Question

Ant's Eyeview Blog

So, as Sean says, when answering the ROI question – make sure to pause, take a moment to think about what what the person is really asking.

UC And ROI: IBM's Truth And Fiction Example

Collaborative Thinking

I caught a couple of blog posts on the IBM Keynote for UC ( Lotusphere Message: Yes There Is a UC ROI ) and then one on the Sametime blog (see below). A few good tips and examples but also some "buyer beware" tactics that folks should be aware of. That's a real opportunity for business and IT strategists to consider. with 5000 users.

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth- Social Network Strategy

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Freemium Revenues: Social Media Business Podcast (51).

Buy and sell social media fans with FanAuction

Community Guy

Simply put, FanAuction™ solves two of the biggest problems in social media today: How to quickly acquire new fans to prove social media ROI.

2011 39

It’s Time to Flip the Social Media & Community ROI Equation on its Head

Online Community Strategy

Tagged: collaborative economy , Online Community , roi , social business , social media , Strategy , value. Online Community collaborative economy roi social business social media Strategy valueIt’s no secret that many Brands realize tremendous value from their social media and online community efforts. What to do?

UC And ROI: Round2: IBM's Truth And Fiction Example

Collaborative Thinking

Round2: I will match your argument with 10+ years of being in the analyst business and talking to multiple hundreds of clients that consistently point out that "time saved" is over-rated because it is often very difficult to prove real savings. Point 1. He dinged us on: ".the We have to leave something for folks like Mike to do. :-) But.

My First Year as a Consultant and what 2016 Holds for Online Communities (I hope)

Online Community Strategy

In 2015, it seemed like Digital Transformation ate the business world. Obviously, technology plays a critical role in modern business.

2015 17

Linchpins: The artists of the business world

Ant's Eyeview Blog

You’re taking complex, deep seated business practices and personal emotions and bending them into something new and amazing. And nearly all of that time was impossible to track, much less apply an ROI calculation to. Tags: Building Community Business Strategy movie director is making art when she makes you cry.

How You Too Can Bookmark with the Info Elite at the Business Exchange Site

Online Social Networking

Looking over my traffic stats several weeks ago, I was very surprised to notice that a single visitor had been referred to my blog by Business Week. On Friday, Business Exchange notified me that I will be the featured user starting Tuesday, December 22nd at approximately 9:15am ET and lasting for 24 hours. See you on Business Exchange.

Thoughts on the State of Community Management 2015 Report

Online Community Strategy

Organizations are still struggling to show ROI (less than 50% in Best In Class organizations). Tagged: community , octribe , Online Community , social business , social media. Online Community community octribe social business social mediaCommunity Management, as a role and discipline, needs more internal investment and support.

2015 12

Mining the Business Value of the Social Web: Behavioral Metadata

Web Social Architecture

Tags: Analytics & ROI Distributed Community Identity Manifestoes Metadata