This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As

The trick to making this process work is to use a tactic I call Success by 1000 Paper Cuts . Start small, create success, share results. The repeat over and over again until you have a collection of successes that represent a landmark. Start just a bit bigger, create success, share results. As many of you know, I do quite a bit of public speaking . Most of my engagements focus on social engagement and customer experience, specifically helping business people figure out how to better connect with their customers, fans, and clients.

Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. I've started to refer to a more comprehensive approach to community development as "Holistic Community Strategy". While this grass roots approach is where many organizations have to start, it is not a sustainable approach. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization.

How does all this translate into long-term social media success ? Tags: Blogging Networking and Marketing Strategy Personal Development and Success Social Media and Social Networking Sites Web Marketing critical success factors New York City Marathon social networking Success Strategie Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build.

Step Two Designs Beyond The Idea Skip to content Home Blog About us Contact Us Home > articles > collaboration > Successful collaboration requires support CMb 2007-20 Successful collaboration requires support Written by James Robertson , published November 5th, 2007 Categorised under: articles , collaboration , enterprise 2.0 Successful organisation-wide collaboration does not happen by chance. This briefing focuses on some very

Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?) 5. Measurement (how will you gauge success? 1. Identify Objectives (what you want to accomplish - stated as SMART objectives) 2.

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Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success.  also a firm believer that every organization, no matter how small, should have a full-time social media manager to craft content, email, and social networking strategies.  (Personally Sam also shared stories Lots of what Sam talked about can be translated into useful tactics for small and large organizations who are building communities of people who care about their issues. First, let me say that

This post is part of an ongoing series about developing an online community strategy . As a reminder, all posts will be tagged #ocb2b In my last post, " The Strategy Team & Goal Definition " I discussed the importance of identifying internal stakeholders for a community, getting the stakeholders engaged, and the process of defining initial goals for the online community strategy. In this post, I will discuss the crucial role of member research in creating a successful community strategy. In the most basic form, a community strategy is a balance of an organization's goals and member (a.k.a

Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Strategy "…the framing of the problem (and the proposed solution) was seen as a matter of business strategy, and not the domain of a single function, such as IT or Marketing" A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. My previous post was a digest of what I think are the best