have a client who once said to me: “We want to use social media to attract more complaints” . This may seem an odd thing to say, all to often attracting complaints is a reason people cite for being anxious about using social media . People use social media for lots of things, but they often use it to express their opinion about a brand or organisation, to tell you where things are good and to tell you where things are bad. Image by ajburgess via Flickr I

tools out there on the Internet, but I must admit that some times it drives me just nuts! Not sure up to what point it becomes frustration, but time and time again it amazes me that we are putting to waste such great potential with this micro-blogging / micro-sharing tool. So when Bill Ives just recently questioned whether you could make use of Twitter as a Personal Knowledge Management tool I couldn’t help but wonder myself whether I am using it as well as my PKM tool of choice, I have been using Twitter now for over two and a half years and, all along, if you have been following some of my recent twitterings , you would know how I seem to keep having a love / hate relationship with it.

And there is a proliferation of tools to aid your listening, some paid for, some free. ve had a look around, and I’m going to publish a series of three posts – firstly, on the tools, secondly: how to listen and respond, and finally on case studies which demonstrate the rewards of getting it right. Tools to help you listen Firstly, that tools list. Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for When my sister was learning to cross the road, family lore has it that she dutifully stood back from the kerb, listened, looked, then walked across with ears cocked, checking left and right just as she should.

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aka Social Networking Tools) in Your Organization A lot of one uses 'Groupware' tools (like Now, we have a host of new tools available, called variously Web 2.0, KM social networking tools, social media and social software. BLOG A Practical Guide to Implementing Implementing Web 2.0 (aka

One clear and valuable use for them has become clear – as a free social media monitoring tool. Twitter Lists for social media monitoring Social media monitoring is the best way for brands to understand who is currently talking about them online, what they are saying, to whom and where. So Twitter Lists Image by koalazymonkey via Flickr We’ve posted before about why Twitter lists are great and some of the uses that can be made with them.

Perhaps, in a follow-up blog post I will talk a little bit about which social networking sites have now been become part of my recently created and ongoing " black list ". Most of you know how I have been using social software for much longer, yet things changed when I kicked off that experiment. In that brilliant article Andy comes to highlight, amongst several other very interesting things, Now that I have gotten off my chest that reflection on something I have been meaning to write about for a while now, I think it is time to move into the next one. Facebook, LinkedIn

Wikis, weblogs, mashups, photosharing, mapping, social bookmarking. tools, ask me where they can get a good and short overview of the various web2.0 tools. The commoncraft show with its series of videos on tools like blogging, wikis, social bookmarking, twitter. People who start to learn about web2.0 Honestly, I don't have one great resource to recommend to them.

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March 1, 2007 Collaborative Writing Tools And Technology: A Mini-Guide Collaborative writing tools are those technologies that facilitate the editing and reviewing of a text document by multiple individuals either in real-time or asynchronously. Online, web-based collaborative writing tools offer great flexibility and usefulness in learning groups and educational settings as they provide an easy mean to generate text exercises, research reports and other writing assignments in a full collaborative fashion.