In our last post we looked at why every business needs a social media policy . But if you’re writing your social media policy for employees, what should it include? Have a simple and clear policy on how employees should be using social media and make sure you include your employees in the process of drawing them up. Image by late night movie via Flickr And the fact that the most important thing for any business is to have a policy in the first place.

Implementing Web 2.0 (aka aka Social Networking Tools) in Your Organization A lot of Now, we have a host of new tools available, called variously Web 2.0, KM 2.0, BLOG A Practical Guide to Implementing of organizations are struggling

This presentation from Heather Oldani , their Director of PR, is a great overview of how McDonald’s is using social media and online communities. It’s an interesting insight into how a brand like McDonald’s is using social media – what they set out to achieve and what actually happened. Don’t ask “Should we engage using social media?”; Image by thomas.merton via Flickr McDonald’s is the world’s largest and fastest growing food service organisation.

Sprinkeled with a good dose of integrated offline and online real-time social media .   <– way too many social media buzzwords. And just in case you are new to social media, make sure you check out the other excelent social media platform for conference notes: Slideshare. Charlie Osmond Social Media Why Social Media Matters co-creation cocreation communities Image courtesy of Shutterstock Twitter has quickly become the must-have channel for conference back-chat.

On BNET: 6 ways to boost a netbook's power BNET Business Network: BNET TechRepublic ZDNet ZDNet all ZDNet in Blogs in News in Downloads in Reviews in Whitepapers in Dictionary Go! Members Log In Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe

Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media   The power of social software is undeniable in the free,

few hours later it turned out that things were not quite so simple as ESPN released its internal social media policy. Perhaps the biggest threat to a firm in their use of social media is to not have a policy about it. Of course employees’ use of social media is not as simple as this. Image by smileham via Flickr This week, ESPN, a US sports cable TV network, appeared to tell its employees that they could n o longer use Twitter except to Tweet about ESPN .

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Inside out A view from deep inside the intestines of a global company Blog About My articles New BT social media case study (12/09/08) BT Web 2.0 adoption case study (I wrote the below article as a case study of BT’s experiences to date with the adoption of social media tools - it was published in the November 07 edition of Employee Engagement Today magazine) Taking the ‘social’ out of social media   The power of social software is undeniable in the free,

COI Cost of Inaction with Social Media Sorry One of the classic costs of social media inaction for me, is the loss of voice of the company in a sea of discussions. She had a reader who blogged at another blog, and they had a reader who blogged the story on the Consumerist, and the Consumerist had readers who were journalists and they followed up on mainstream media… if you believe that not all press is good press and can damage you, you had better believe that social I’ve been speaking for a couple of years now on “The COI – Cost of Inaction”…it’s always a good fallback when companies won’t accept the ROI – Return on Investment.