Notes from Christian Finn, Director, Social Computing 13 sessions in "social track" Microsoft design point is to co-mingle structured collaboration tools alongside social computing tools - it's unrealistic to think of social computing disconnected from collaborations strategies find knowledge, share ideas, work in teams, feel valued, manage projects, Back to information workers and productivity ... Long-term ROI of social computing is helping information workers feel valued (e.g.,

I know that for a good number of years Social Computing and Knowledge Management have been walking different paths. Knowledge Management doesn’t want to do anything with Social Computing, because of the chaotic, messy and unstructured sharing of knowledge and information, and how little control organisations may have over it all, specially within communities (Which are currently the major drivers of social software adoption within the business world). Even more, I would probably be able to state that all along they haven’t gotten on well with one other.

Funny enough, that has been like that for quite a while, having gotten started around 2001, when I was first getting exposed to Knowledge Management (KM or Knowledge Sharing, whatever you would prefer) as time and time again I kept bumping into multiple knowledge managers wanting to define it. Steve Barth ventured, earlier on this year, into putting some very thought-provoking arguments on the need for one, after all, and he shares his favourite one : " Most of the folks out there who know me, and have been following this blog for a while, have probably realised by now how much I dislike definitions, and putting labels on things, in general.

Well, today I thought I would share with you what I exactly meant yesterday with that article and also what Rachel probably meant as well in hers: stop all the fuss you are going through to figure out the ROI of social software, and, instead, just go ahead and do it! So along those lines here you have got a brilliant blog post put together by my good friend Laurie Buczek (Enterprise Social Media Program Manager at Intel ), where she is basically detailing, quite nicely, why Intel is moving in the direction of a successful social software adoption starting very soon.

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If you have been following this blog for a while, you would know how I have been blogging for a good number of times about one of those topics that people keep asking me about to share my two cents of the conversation: Social Software Governance and what IBM is doing about it . My short answer has always been IBM’s Social Computing Guidelines . However, the long answer has always been a story of how a good number of us had been using social software behind a firewall for a while and how, in 2005, we all got together around a wiki and started working over the course of a couple weeks on the initial IBM Blogging Policy and Guidelines document.

In the recent past, you would remember I have been putting together a number of different blog posts on various video interviews that John Chambers , CEO of Cisco Systems , has been doing at several events where he has been sharing some further insights on the future of collaboration, knowledge sharing and, specially, Enterprise 2.0 or Social Computing within the corporate world and beyond. So I thought I would go ahead and share with you folks another interesting video interview I bumped into from another executive at Cisco Systems. Check out the YouTube

While most people out there think that Social Software is all about new, fancy social tools, available on a more engaging and participative Web, I thought you folks would enjoy the following quote from one of my fellow IBM colleagues, Adam Christensen , who happens to know a thing or two (And plenty more! heh) around the subject of social computing: "[...] 34;[...] here’s the main point: That culture is, in my view, the most overlooked, underestimated factor determining whether social media succeeds or fails in a company.

ROI) of Social Software, with the latest instance over at " IBM Lotusphere 2009 Highlights - The Business Value of Collaboration Software ". To continue further with some more thoughts on this subject, here I am again, putting together a short blog post sharing with you a follow up of that last blog entry with a lovely presentation that David Tebbutt recently held at CMA’s 50th conference in London and which continues our previous conversation on the topic . Over the last couple of weeks I have been blogging a couple of times around the topic of figuring out the Return of Investment (a.k.a.