A Journey In Social Media A journal about my personal thoughts regarding evolving a comprehensive social media strategy at a large company. « Our Day Of Fame? | Main | On Conversational Collaboration » February 13, 2008 Organization Roles For Corporate Social Media Well, now that Im getting seen a bit more often here in the blogosphere, I guess I have to spend more time sharing what weve learned. Todays discussion is about how we handled some of the new roles needed for an enterprise-wide rollout of this stuff.

If I use a wiki within a business process where people are directed by role, workflow and functional needs of the procedure - thats not all that emergent at all - in fact, its not really a valid Enterprise 2.0 However, it the wiki was open and allowed participation from others in the organization even though their role, workflow or functional duties did not direct them to interact with that wiki group - well, now we have crossed over into the emergence aspects of Enterprise 2.0 - and, were back to "the culture thing". Collaborative Thinking Perceptions on collaboration and social software by Mike Gotta See how were connected Connections February 2009 Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 5 6 7 8 9 10 11

Hierarchy and formal controls can inadvertently result in compliance policies, decision-making roles, and work handing rules that constrain the ability of people to effectively communicate, share information, and collaborate. View an alternate. Post a comment If you have a TypeKey or TypePad account, please Sign In You are

He is also credited with originating concepts related to the role of centrality within a social network. 1958: Ithiel de Sola Pool and Manfred Kochen: Pool and Kochen undertook what is now considered pioneering research related to contact networks and the role of influence. View an alternate. Post a comment Collaborative Thinking Perceptions on collaboration and social software by Mike Gotta See how were connected Connections February 2009 Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 5 6 7 8 9 10 11

Organizations literate in social network analysis will demonstrate better governance practices concerning the role and application of technology. View an alternate. Post a comment If you have a TypeKey or TypePad account, please Sign In You are currently signed in as (nobody) . Sign Out

Centrality often leads to a discussion on the type of nodes (and roles they may play) within a social network: Connectors: are actors that have a large number of links directed towards them such that they function as a central hub. Brokers: are often actors that have a high degree of betweeness such that they are in a role of influence where they can acts as gatekeepers and filters for various relation flows. Collaborative Thinking Perceptions on collaboration and social software by Mike Gotta See how were connected Connections February 2009 Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 5 6 7 8 9 10 11

You no longer win by having the smartest engineers and scientists; you win by having the smartest customers! CUSTOMER CO-DESIGN In more than 25 years of business strategy consulting, we’ve found that customer co-design is a woefully under-used capability. Add me to your TypePad People list « GLOBAL APPLICATIONS OF CUSTOMER CO-DESIGN: EMPOWERING VILLAGERS IN RURAL AFRICA | Main | COMMUNITY 2.0 View an alternate.

Exhibit 2: Informal networks often have members who play such crucial roles that their departure would disrupt the network. View an alternate. Post a comment If you have a TypeKey or TypePad account, please Sign In You are currently signed in as (nobody) . Sign Out

HR has a clear role to play in that endeavor, says Bob Armacost, national knowledge leader at KPMG International, a Swiss cooperative whose members provide audit, tax and advisory services. View an alternate. Post a comment If you have a TypeKey or TypePad account, please Sign In You are currently signed in as

Communities gather around a concept or common goal not around a collection of content (although content does plays a major role, it is not the impetus for the community). - Community leaders emerge over time as they continue to take proactive roles in the community and rally other members to their causes. View an alternate. The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Consultants