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134 Articles match "Qualitative","Social Media"
The Latest from the Communities and Networks Connection Community
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Tuesday, January 26, 2010
This month's Online Community Expert interview is with Rawn Shah, Practice lead with the Social Software Adoption team in IBM. His current focus is on understanding and measuring business value of social computing within the enterprise. As a writer and journalist he has written or contributed to over 280 articles and 7 books, including his latest Social Networking for Business (Wharton School Press, 2010) released this January and available through He has worked in various roles as a software developer, production manager, a journalist and community program manager in his career.
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Tuesday, January 26, 2010
This month's Online Community Expert interview is with Rawn Shah, Practice lead with the Social Software Adoption team in IBM. His current focus is on understanding and measuring business value of social computing within the enterprise. As a writer and journalist he has written or contributed to over 280 articles and 7 books, including his latest Social Networking for Business (Wharton School Press, 2010) released this January and available through He has worked in various roles as a software developer, production manager, a journalist and community program manager in his career.
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Tuesday, January 26, 2010
This month’s Online Community Expert interview is with Rawn Shah, Practice lead with the Social Software Adoption team in IBM. His current focus is on understanding and measuring business value of social computing within the enterprise. As a writer and journalist he has written or contributed to over 280 articles and 7 books, including his latest Social Networking for Business (Wharton School Press, 2010) released this January and available He has worked in various roles as a software developer, production manager, a journalist and community program manager in his career.
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The Best from the Communities and Networks Connection Community
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Wednesday, May 13, 2009
With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background
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Sunday, June 7, 2009
I’ve been co-designing and c0-facilitating a number of workshops for the CGIAR and FAO over the past few years about knowledge sharing, and more recently, this phenomenon people call “social media.” Social Media Strategy Planning & Measurement - What’s Working?
With social media, however, strategy is 8221; Part of this work has been to comb through resources and create some launch pads that are relevant to NGOs and non profits. I
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Sunday, March 22, 2009
Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. That’s why this week’s Required Reading is a great presentation on Social Media ROI from Egg Co . This is very similar to the way we work with clients at FreshNetworks, and the examples in the presentation show how this approach to ROI can show the real impact social media can Image via Wikipedia
On Friday we posted about an experiment running on one of our online communities , comparing paid and organic
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Saturday, May 2, 2009
For any brand using social media , an important first stage is to find out what people are saying about you online and then monitor these discussions and conversations. The presentation below, from David Alston of Radian6 looks first at the worries and objections that people can have to using social media, and then moves on to the ten conversations to listen for in social media:
Image by FredArmitage via Flickr
You can build on these, engage the people talking about you and learn from what they say.
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Saturday, February 14, 2009
Required reading this week at FreshNetworks has been this great presentation from Mike Trap on what he calls ’scalable intimacy’, the intersection between branding and social media .
Social media allows brands to really capitalise upon this. Tags: social media qualitative market research Social Media Apple Virtual community marketing For Trap a brand is not the stimulus, but the collective emotional response to this. In other words, a brand is not defined by the product or service, but rather it is defined by everybody
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Friday, February 6, 2009
Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies.
In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009.
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Thursday, April 2, 2009
There are many examples of big brands in social media (in fact you can find a whole range across different industries in our online community examples), but at the Marketing 2.0 Both have a strong history of customer engagement and have been, to some extent, pioneers in their use of social media and online communities . It’s about people not firms - social media Image via Wikipedia
conference in Paris it was great to hear some real case studies from the people behind these strategies and campaigns.
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Wednesday, March 25, 2009
Our post a few days ago on measurement and ROI in social media, Social Media ROI: Measuring the unmeasurable , prompted a fair amount of discussion. The main thrust of the post, and of the presentation it highlights, is that in order to measure ROI in social media, you need to have a clear and reasoned understanding of what it is you’re measuring and why.
It isn’t When building ROI models for online communities at FreshNetworks , we follow an approach that includes the following four steps
Identify what success looks like in the online
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Wednesday, January 7, 2009
My previous post was a digest of what I think are the best parts of Chuck’s blog where he is documenting his experience, called A Journey in Social Media . Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. Well now he has summarized all those blog posts into a white paper
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Sunday, April 19, 2009
So what makes this video so special and what can we learn from it about social media . This is often overlooked when people talk about social media. Well this is one of the benefits of social media but also one of the problems for brands and marketers. So Susan is not only a good singer, but Image by Bert Kommerij via Flickr
It was just a week ago that Susan Boyle performed I Dreamed a Dream from Les Misérables on Britain’s Got Talent .
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