152 Articles match "Qualitative","Research"

The Latest from the Communities and Networks Connection Community

Saturday, February 20, 2010
The International Journal of Internet Research Ethics (IJIRE) seeks papers from researchers describing best ethical practices in the investigation of online communities. Outcomes of challenges to the online community due to research ethics decisions - Research design (e.g., This special issue, edited by Aleks Krotoski, aims to create a compendium of case studies and theoretical frameworks which future scholars will reference when designing their own analyses of populations and practices in social networking sites, weblogs, listservs, online games, video sharing sites, virtual worlds and other Web environments that demonstrate evidence of community processes.
 
Friday, February 19, 2010
When doing qualitative research there are so many nuances in the answers, that it often feels like: If you weren’t there, you won’t be able to really get it. Or I’d teach another research who would do another small project, doing both, the interviewing and the interpretation. But with this model you can only grow so far and I know we should be able to do better than this, to Descartes "Mind and Body" source Wikipedia Commons Unless you can download the interviewer’s mind.
 
Sunday, February 7, 2010
NASA’s Clickworkers project asks users to identify and count craters on Mars, and the combined inputs allow them to ratonalise use of their internal research resources. Thereafter advancement also entails a qualitative evaluation of an editor’s performance by their peers. “In this book we attempt to articulate what constitutes a collaboration. We argue that rules for participation, established guidelines for attribution, organizational structure and leadership, and clear goals are necessary for collaboration.
 

The Best from the Communities and Networks Connection Community

Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people in the market and consumer research areas to follow. At FreshNetworks we make the most of strong research credentials, both in our specific online research communities , but also helping all of our clients make the most of the insight they can get from online communities . Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10. You can read more of our recent research posts from making online research better to one on
We’ve written before about the real power that online research communities can bring to a brand, and also of the way in which you can get insight from any online community . At FreshNetworks we have built online communities from scratch, and also worked  with organisations who have an incumbent online research community that isn’t living up to its promise. Research panels and online The promise of rich insight is great - real people talking to each other about your brand, market and competitors. They provide a real hub for innovation and co-creation and give
While exploring this theme as part of the content of my research was somewhat expected, I did not realise how much reflecting on practices of others and my blogging experiences in that respect would challenge my research methodology-wise. Blogging research not only turned into participatory research and involving others as co-researchers . In my dissertation I describe uses of weblogs as a sense-making instrument that provides a way to deal with unexpected or complex ideas by supporting articulation and organising ideas at a personal level combined with distributed collaborative thinking in “ sense-making networks “.
This may be increased sales, a specific number of new ideas generated for the business, increased retention rate, traffic to an ecommerce platform, savings in market and consumer research spending… The areas where online communities can contribute to business objectives can be vast and depend on the specific needs of the business. Five ways to use an online research community in 2009 (freshnetworks.com) Image via Wikipedia On Friday we posted about an experiment running on one of our online communities , comparing paid and organic search strategies .
The Online Communities: Metrics and Reporting research study was initiated in late July of 2009, and ran until the second week of August 2009. The research project was conducted by the Online Community Research Network , and the intention of the study was to get a broad look at what online community metrics organizations are tracking, how organizations determine and report on the ongoing value of their online community initiatives, and the reporting and metrics tools that help companies assess this. We We received approximately 175 responses.
In February this year a survey on the market research industry in 2009 showed two very different pictures. The research, sponsored by online-oriented companies Cambiar, MRops and Peanut Labs, found that whilst clients and agencies alike predicted a small growth in the market of about 1%, this did not tell the full story. There are a number of reasons for clients bringing research inhouse. Although they saw the market growing slightly in 2009, they thought that the proportion of work that was brought inhouse would increase significantly. The current economic climate is making
FIR Interview: Jeremiah Owyang, Senior Analyst, Forrester Research (nevillehobson.com) ...Tags: Tags: Matt Rhodes Online communities Social Media Social networks co-creation customer communities facebook freshminds FreshNetworks innovation market research myspace online communities online market research qualitative market research social media Social network Virtual community web2.0 Image by MattRhodes via Flickr A
Required reading online communities customer communities Social network FreshNetworks Web Rate of return weisgerber qualitative market research Social Media Twitter corinnew JetBlue Marketing 2.0 online market research innovation market research United Kingdom Public relations Matt Rhodes co-creation corinne weisgerber Case stud Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter.
Tags: Matt Rhodes Social Media co-creation customer communities facebook freshminds FreshNetworks innovation market research On the Web online communities online market research qualitative market research social media Social network social networking Southwest Airlines Twitter Virtual community Web web2.0 Image by MartinPhotoSport via Flickr This week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter.
Matt Rhodes Required reading Social Media Blog blogging Brand Business co-creation Conversation customer communities David Alston freshminds FreshNetworks innovation market research marketing Marketing and Advertising online communities online market research qualitative market research Radian6 Simplicity Social marketing social media Social network Twitter Virtual community web2. Image by FredArmitage via Flickr For any brand using social media , an important first stage is to find out what people are saying about you online and then monitor these discussions