Its is a great summary of some of the misconceptions people have of social media and some of the education and training that is often needed in a brand when they start thinking about why they should be engaging online and which tools to use. Your new social networking site will not be used unless you have valuable and relevant content, give people a reason to engage and build audience diligently with good community management Image by Scoobymoo via Flickr A

Reflections on community at SxSW But beyond all of the hype and noise, the most dominant theme I keep coming back to is that community is and always will be King. Even if you have the most awesome web site, campaign, or cause out there, you need a thoughtful and dedicated community behind it in order for it to be successful. Both online and offline, Andrew , Bill , and I just got back from the South by Southwest Interactive Festival , where we spent nearly a week drinking from the proverbial technology innovation firehose. We attended numerous panels, connected

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years. Book Online >> As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.