L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally, Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?) I This is really not that surprising, given the involvement of people like Chris Hughes , one of the founding fathers of Facebook, as Obama’s online organizing coordinator.

Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success.  also a firm believer that every organization, no matter how small, should have a full-time social media manager to craft content, email, and social networking strategies.  (Personally They helped explain Lots of what Sam talked about can be translated into useful tactics for small and large organizations who are building communities of people who care about their issues. First, let me say that

The incoming Obama administration is pledging to use some innovative internet strategies to expand citizen access to government information and processes. (This A few of the things the Obama technology plan calls for (see the whole plan ), and some of the related examples and opportunities we see, are: Making Related - TechPresident's Micah Sifry reflects on Obama campaign lessons and asks This gets us at Forum One pretty jazzed - we've been evangelizing a long while about using online services to expand public access to information, enable new forms of collaboration, and build online communities.) The

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It wasn’t traditional media in the US that put Barack Obama in office, if I’m not mistaken: Obama said he noted the trend. “I Maybe it has to do with the fact that bloggers are starting to take on the role that journalists also do, which is undercover investigations – and it didn’t go well for Obama: He should stick to politics – how quickly they forget! Mr.

I t’s been very cool to see innovative social media strategies emanating from the head of the US government. Tags: Social Media Strateg Looks like that’s not going to stop yet. I just got an e-mail from David Plouffe—and I’m guessing most people who read this blog probably got the same one—talking about a really cool initiative to boost civic engagement that,

An excerpt from a very clear strategic analysis by Immanuel Wallerstein , about how progressive movements should handle the political situation after the meltdown and Obama’s election victory: “The United States has elected a centrist president, whose inclinations are somewhat left of center. The second reason is that we thought Obama’s election would open up space for left social movements. The left, or most of it, voted for him for two reasons. The alternative was worse, indeed far worse.

variety of topics were discussed, including social media metrics, case studies and best practices, tools and applications, and strategy and planning. technologies frequently is not guided by an underlying digital communications strategy. The failure to invest in an up-front strategy results in Congressional staff often establishing social media presences (ex. Last weekend, Forum One participated in CongressCamp at George Washington University. CongressCamp was an unconference focused on the Congress side of Gov 2.0.

These are the themes I heard while attending the interesting Open Government: "Strategies and Tactics from the Playbook" event this past Monday in DC, organized by the team of Lucas Cioffi , Stephen Buckley , and Kaliya Hamlin . They large part of the motivation for the Playbook event was to get people engaged in discussing the Obama Administration?s Some Federal agencies are experimenting with fascinating approaches to public engagement online, even in the absence of specific guidance about how they should approach these online opportunities. These They designed the

The Obama administration realizes it, which is why electronic health insurance records are part of the insurance plan and the stimulus package included over $19 billion for health IT . The Tags: Strateg This is the third in our series of "shovel-ready" internet projects -- Forum One's take on how to spend the the "American Recovery and Reinvestment Act (ARRA)" popularly known as "the stimulus package." Health Health insurance reform has been on my mind.