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Thursday, March 5, 2009
We’re written before about some great examples in this space, from the well-documented role of online communities in the Obama campaign , to Oxfam’s use of social media in the UK. online communities customer communities United States Navy Social network FreshNetworks word of mouth Oxfam Web Barack Obama presidential campaign 2008 Non-profit organization US navy Marketing and Advertising qualitative market research Social Media navy for moms United States Social network service online market research innovation market research United Kingdom Business Matt Rhodes uk fundraising
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Wednesday, April 8, 2009
Last week’s Time had an article on how President Obama is using the science of change to transform the country. Specifically, President Obama and his economic team are relying on findings in behavioral economics to make people break old habits and adopt behaviors that are better for them and society.
My own research on CIO (Chief Information Officer) leadership as well as research on teams shows that a leader will have a much more powerful impact Unlike traditional economics which assumes that human rationality, self-interest, and freedom of choice end up creating an efficient market, behavioral economics does not make this assumption.
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Thursday, January 29, 2009
8220; President Obama could not find any economists who were able to see the housing bubble for his economic team. The point would be to take the conduct of trials out of the control of the drug industry so that doctors and researchers would have immediate and full access to all research findings.
Suppose that President Obama made $10 billion a year available for state and local governments to support various types of creative and artistic work. Great example of how stimulating/promoting/funding open and participatory processes makes economic and policy sense. I’m
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Friday, July 24, 2009
2. Eric Giler: CEO of WiTricity , a company that is researching the production of wireless electricity. On another note, I didn’t know about President Obama creating an Office of Social Innovation .
His impressions of Bush, Obama, Clinton and Gordon Brown were hilarious. ‘Nuff Thanks to Graeme Douglas at W+K London, I was able to attend the Nokia-sponsored live-streaming of TED Global’s talks on Thursday afternoon.
I’ve been a big fan of the TED talks for years, and this was as close as I could probably get to actually being there.
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Saturday, May 2, 2009
Are the Obamas Bad for the Paparazzi Economy? (freakonomics.blogs.nytimes.com)
Matt Matt Rhodes Social Media Actor Celebrities Celebrity co-creation customer communities freshminds FreshNetworks innovation Magazine market research online communities online market research Paparazzi qualitative market research social media social networking Television Twitter web2. Celebrity gossip is big business. That photo of a singer leaving a nightclub looking like they’ve had one drink too many.
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Tuesday, May 26, 2009
Well, our team of researchers have been combing the data and here are some initial results. How did Obama compare with the others? Some possible explanations (and bear in mind that this is a small sample size so it may just be chance): Americans are more familiar with Obama; Americans are more emotionally invested in Obama (and I suspect a bias towards liberals among Anecdote/Sparknow/EngineerswithoutFears blog readers); Obama's mode of storytelling is more appealing to Americans. Some of you have been asking about Story Week. You may remember Monday's story
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Saturday, January 10, 2009
Twitter celebrities Barack Obama and Britney Spears joined by Church of England bishop
customer communities FreshNetworks Sun Guardian the sun the independent qualitative market research Social Media Twitter online market research Mass media market research innovation United Kingdom Matt Rhodes co-creation Liverpool Jonathan Ross UK the guardia Image via CrunchBase
It’s been a busy week for news this week, but one thing that struck me was the amount of discussion in the press in the UK about Twitter.
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Saturday, April 25, 2009
Obama’s Extreme Social Media Marketing Skills (viralblog.com)
Matt Rhodes Required reading Social Media Alain Thys Business co-creation customer communities freshminds FreshNetworks Futurelab innovation London market research marketing Marketing and Advertising online communities online market research qualitative market research social media social media marketing Social network Virtual community web2. Last year, a famous thinker in marketing theory was speaking in London and a group of us from FreshNetworks went along to listen to what was said. The speaker
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Wednesday, January 14, 2009
We’ve written in the past about the way’s Gordon Brown is using YouTube and the role of social media in govenment websites in the UK, and of course the role social media played in Obama’s campaign in the US. online communities russian president Gordon Brown customer communities Social network FreshNetworks qualitative market research Social Media Feedback ????????? Image via Wikipedia
Politicians can make great use of social media and online communities to engage with the public.
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Tuesday, January 20, 2009
Five ways to use an online research community in 2009
What Can Small Business Owners Learn From Obama
Tags: social media Debate Virtual community marketing Internet forum freshminds online research communities FreshNetworks Blog web2.0 online communities customer communities Social network FreshNetworks data Online research communities On the Web Language Customer qualitative We’ve already looked at the insight you can get from profile data and focused discussion in online communities . For the third in our series of how to get insight from online
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