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Monday, January 18, 2010
This post is part of an ongoing series about developing an online community strategy . As a reminder, all posts will be tagged #ocb2b In my last post, " The Strategy Team & Goal Definition " I discussed the importance of identifying internal stakeholders for a community, getting the stakeholders engaged, and the process of defining initial goals for the online community strategy. In this post, I will discuss the crucial role of member research in creating a successful community strategy. In the most basic form, a community strategy is a balance of an organization's goals and member (a.k.a
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Wednesday, January 7, 2009
Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Strategy
"…the framing of the problem (and the proposed solution) was seen as a matter of business strategy, and not the domain of a single function, such as IT or Marketing"
A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. My previous post was a digest of what I think are the best
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Thursday, July 30, 2009
Online Community Building Strategy: Good Advice From Nancy White Building an online community is in my opinion the best investment you can make toward guaranteeing yourself greater influence, authority and opportunity for business. might be found out. Originally recorded by Robin Good for MasterNewMedia , and first published on July 29th, 2009 as " Online Community Building Strategy: Good Advice From Nancy White ". About the author Nancy White is an online facilitation and community-building expert. Print this article July 29, 2009 ? But how easy
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Saturday, April 11, 2009
Colorado Innovation Newsletter, v5n4, April, 2009 Value-Driven Innovation - Paths to Performance Excellence The driving question of innovation-based businesses worldwide is this: How will we turn ideas into profits in highly competitive environments, year after year after year. Creativity starts the process; ideation develops possibilities. We are all strategies. Loyalty is tenuous. Invention proves concepts; productization or “business-ization” enables practical use. Commercialization impacts markets and delivers ROI.
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Thursday, August 6, 2009
Online Community Building Strategy: Nancy White On Networks, Groups and Technology Choices Interested in better understanding what is the difference between an online group and a network of people? Trying to build your own community of loyal readers and fans? Photo credit: Robin Good In this second part (first part - Online Community Building Strategy: Good Advice From Nancy White - here) of my video interview with facilitation expert Nancy White , the focus of our conversation lands around key differences and philosophies behind groups and networks and their
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Tuesday, October 27, 2009
We have even published the Online Community Report newsletter for 13 years (yikes).
So when it comes to designing our company's own social media strategy, it should be simple, right? Newsletters (two)
Receive high effort: Web, Blogs, Twitter, Newsletters
At Forum One, we spend a lot of time thinking about social media: we run the Online Community Research Network , we lead many social media events every year, and we have provided consulting services to several hundred organizations . So
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Thursday, July 23, 2009
Don’t get me wrong – we are big believers in planning and strategy at FreshNetworks . In an online community, copy in forums, newsletters, polls and features is important. Newsletters, in particular, can be a very effective way to engage people and draw them back to certain types of online community.
Image by [ phil h] via Flickr
We sometimes analyse things too much.
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Monday, January 18, 2010
This post is part of an ongoing series about developing an online community strategy . As a reminder, all posts will be tagged #ocb2b In my last post, “ The Strategy Team & Goal Definition ” I discussed the importance of identifying internal stakeholders for a community, getting the stakeholders engaged, and the process of defining initial goals for the online community strategy. In this post, I will discuss the crucial role of member research in creating a successful In the most basic form, a community strategy is a balance of an organization’s goals and member (a.k.a
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Wednesday, June 18, 2008
Write and submit articles to existing newsletters that reach your target audience.
Blog or newsletter
Too many KM strategies neglect the individual or collective customer. Weekly Knowledge Management Blog by Stan Garfield KM Question, Thought Leader, Blog, Link, and Book of the Week [ Blogroll - KM Home Page - Send a Question - Implementing a successful KM programme ]
KM Question of the Week
Q: I would like to know your insights on building people-to-people networks for increasing knowledge sharing and participation:
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Monday, March 2, 2009
In the second-to-last session of the day before the roundtables (and given that I’m doing the last one, I won’t be blogging it), Keith De La Rue is talking about Developing an Organizational KM Strategy . weekly web-based newsletter
- ... quarterly email newsletter, statistics on usage
Keith’s slides will be posted on slideshare.net .
Agenda:
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