Johnny Lee of Microsoft – Applied Sciences talked, like Shirky, eloquently and concisely when discussing ‘new interaction paradigms’ (first prize for buzzword bingo). How come I’ve heard a number of tremendously switched-on people from Microsoft talking about their work with some awesome advances in computing technology? I wrote a week or so ago about what I wanted to get from South by South West. Now it’s all over, the hangover has faded but the jetlag is lingering longer than would be ideal, there are a few observations from my first sxsw that

The move was widely read as the first thrust in what will prove to be a sustained assault on Google itself – one which Team Jobs will only abandon if Google makes an unlikely retreat from what Apple clearly perceives as its core business: mobile device technology. The launch of the mobile sites resulted in a 160% increase in online video streaming – and YouTube claims that it can now deliver one of the mobile web’s biggest audiences. BRANDS GET SOCIAL ... In a first for Microsoft, we hear Bing is sponsoring weeknight showings of The Simpsons, in a three-month deal worth a hefty

Iphone apps have demonstrated that in a special environment (on the move or within an application) people will pay for a better experience - Advertising:  it looks good! - The form factor : it’s handheld, relaxed, lends itself to consumption as much as production - There’s a hugely rich design potential : nothing points up the poverty of point and click internet browsers (thank you Microsoft) like iPad or iPhone apps. fwd is a web channel that gathers together Five’s male-skewed technology shows such as The Gadget Show and Fifth Gear. The commonplace view within magazine publishing is that the iPad is going to save their industry.