It comes, that is to say, from some of the great pioneers of anthropology, linguistics and post-structuralism. Flyingwithout instruments (aka access to my library), I believe that phaticcommunications sends a series of messages. I do wish I did.) The phatic messages "stack" nicely, each message presupposing and building on its predecessor. Grant McCracken This Blog Sits At the Intersection of Anthropology and Economics Chief Culture Officer -The Book Books Recommended Books Speaking Consulting Culture Camps Bio Contact Jul 19 How social networks work: the puzzle of exhaust data By grant Jerry Michalski and Pip Coburn were recently talking about the puzzleof "exhaust data."

Case in point - below - study released from one side of the house that seems to be disconnected from the broader collaboration message. Conducted between April and September 2009, the research was carried out by leading business schools in the United States and Europe: IESE Business School in Spain, E. Forums and message boards For some time I've pointed out the need for the Cisco groups responsible for enterprise collaboration (including unified communications, mobile, WebEx, etc.) to be better aligned with the more consumer-centric, social media-focused EOS group(s).

And with the availability of mass media the approach of blasting one way messages to this ‘audience’ to try to convert them to ‘customers’ has been the predominant mode. It is a really important mental and process shift in the way we think about business operations. Reply Cancel reply Leave a Comment Previous post: Consistency & Translation in Community Management Next post: Orchestrating Emergent Control Categories Select Category