|
•
Tuesday, December 15, 2009
This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b
Define Business Goals and Objectives
As
|
|
•
Thursday, November 13, 2008
L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did.
(Incidentally, So what can we learn about social media marketing from the Obama campaign?
I Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?)
|
|
|
|
•
Wednesday, January 7, 2009
My previous post was a digest of what I think are the best parts of Chuck’s blog where he is documenting his experience, called A Journey in Social Media . Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Strategy
A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. Well now he has summarized all those blog posts into a white
|
|
•
Sunday, January 25, 2009
Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here:
1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?)
5. Tags: Strateg 1. Identify Objectives (what you want to accomplish - stated as SMART objectives)
2.
|
|
•
Thursday, May 14, 2009
Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. Said another way, most organizations have no idea how to evaluate the cost of online community and social media activities, or how to asses the value of these activities because they haven't been internalized in to the organization's cultural, financial and operational value systems. While this grass roots approach is where many organizations have to start, it is not a sustainable approach.
|
|
|
|
•
Sunday, March 22, 2009
On Friday we posted about an experiment running on one of our online communities , comparing paid and organic search strategies . Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. We spend time during the planning and strategy phases working on the objectives of the online community and how we can measure this. Image via Wikipedia
This is just one of the ways that our clients measure the ROI of their online community - by increased traffic from organic search or significant savings
|
|
•
Thursday, February 18, 2010
This week we have been looking at social media for small businesses . Ways in which they can use the social media tools that exist to build their brand, engage their customers and learn about their brand, market and competitors. It is as important for small businesses as it is for large brands to build a social media strategy . Image by uncle_fungus via Flickr
And there are many different ways that you can start to use social media to get these benefits.
|
|
•
Monday, August 17, 2009
Very nicely done presentation on how to best approach social media.
PRSA: "Social Media – Strategies instead of Tools"
View more documents from Kevin Lim .
...Tags: Tags: Things I Lik
|
|
|
|
•
Wednesday, November 7, 2007
Just Need to Collaborate Better » Tuesday 30 Oct How To Develop a Business-Aligned Social Media & Social Networking Strategy Tuesday, October 30, 2007 at 12:49PM By Dennis D. McDonald Document Scope This document describes a process for helping organizations define and prioritize the steps involved in applying social media and social networking to their operations. My newest post is “A ‘Web 2.0
|
|
•
Wednesday, April 29, 2009
Meanwhile, I wanted to share a nice summary of one of the more popular sessions that we did not lead: "Confessions of a Social Media Campaigner."
During We could imagine just about any non-profit with a lightly visited website and little dedicated social media support being able to pull off the same sort of results. Her strategy was first to understand the core community of this NWF micro-site namely parents keen on My head is spinning from a rapid infusion of knowledge gleaned from three days at the 2009 Nonprofit Technology Conference in San Francisco. (My My head is
|
