Facebook , Twitter , LinkedIn , and the Ning family of social networking sites are the most popular social networks with wide business appeal. From a business point of view, MySpace has become primarily a niche site for the music industry. Each social networking site is different. The rapid growth of Facebook and Twitter has created lots of excitement. Alexa ranks the world’s most popular websites.

Social network sites: Definition, history, and scholarship. link] Social Network Sites: Definition, History, and Scholarship danah m. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University Go to a section in the article: Abstract Introduction Social Network Sites: A Definition A History of Social Network Sites Previous Scholarship Overview JCMC Home Submit Issues Author Index Editors About JCMC boyd, d.

Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

Marc Meyer went 57 varieties further and posted on How to listen in a bad economy - 67 social media/web/reputation management tools and sites . I short while back I posted on Ten Ways to Track Your Online Reputation. Some are free, some are cheap and some are pricey. I

With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background into which it appeared.

I’ve been co-designing and c0-facilitating a number of workshops for the CGIAR and FAO over the past few years about knowledge sharing, and more recently, this phenomenon people call “social media.” Social Media Strategy Planning & Measurement - What’s Working? With social media,  however, strategy is a compass, not a map, 8221; Part of this work has been to  comb through resources and create some launch pads that are relevant to NGOs and non profits. I

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I hesitate to write an article about choosing a social media consultant because of concerns about bias and my obvious conflict of interests. After writing Social Media Carpetbaggers and Snake Oil Salesmen , readers remarked that they had heard enough about the kinds of social media consultants to avoid and were ready to learn how to choose a good social media consultant. The ten guidelines I present below Oh by the way, when I say “he”, I mean “he, she or they.” 8221; Biased I may be, but that biased, I’m not. #1

Is our preoccupation with measuring social media ROI counterproductive? In this article I look at social media from what might be a novel perspective. hope to convince you that social media use needs not impact the bottom line over the short term, and that our belief that it ought to is impeding our progress. As a business community, are we obsessed with return on investment? I

In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. This podcast comes from an overview of social media monetization revenues presentations and courses that I’ve been running for the last few years. Freemium Revenues: We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it?