slow transformation from tech outfit to ad-obsessed media mammoth. " More - Zoho Discussions ... Zoho released it's first new product for 2009, Zoho Discussions. " Zoho Discussions allows organizations to create external and internal communities where problems are solved, topics are discussed and ideas are exchanged.

The first article (see below), while focused on advertising, does raise the thought of how social media can be included as a key component to marketing strategies. Enthusiasts often point out the need for authenticity and transparency when it comes to effective use of social media. Strategists exploring use of social media do indeed need to be aware of its risks and the dynamic (re: unsettled and undefined) regulatory I thought these two articles published by Knowledge@Wharton on advertising and marketing stood out when read together. The second article (also included below) examines

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Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies. In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009. Which lines would increase and which lines would decrease.

RT @Gartner_inc: How high is the failure rate for social media initiatives? [link] Here is the second in a new series of posts. Since I use my blog, in part, as a personal knowledge management system and Twitter archiving is an oxymoron, I am now going to post my favorite links for the month. These are links that I want to archive and share.

While a lot of my research agenda and client interactions focused on collaboration and Enterprise 2.0 / social software during 2009, the most sizeable amount of time and energy for me this year was spent on social media, social networking, and social analytics (externally as well as internally). Social Media Previous posts: Year-End Thoughts On Enterprise 2.0 &

And by mid-September the most ten talked-about flavours were put to Facebook fans for them to vote for their favourite. Read more of our Social Media Case Studies ...Tags: Tags: Customer engagement Innovation Matt Rhodes Social Media Social media case studies Social networks Brand co-creation Crowdsourcing Design Energy Brands facebook Facebook Connect FreshNetworks online communities Product design vitamin wate Vitamin Water’s latest flavour, launching in March this year, was developed and named by the brand’s Facebook fans. The black cherry

the Week: September 26, 2009 fun with chores, no bedtimes, no eating controls, no limits on media. 2. BLOG Links and Tweets of the with figures: the top chart shows historical historical levels of atmospheric CO 2 (180

Social Media Group About SMG Clients Media 2008 Services The ROI of Communities - Part II by Maggie Fox | November 23rd, 2007 | Category: education Earlier this week I did some prep for a roundtable on the ROI of Communities at a conference held by the Canadian Marketing Association, and came across the most wonderful list of statistics, courtesy of Bill Johnston , and compiled by Joe Cothrel . Social Media Group » Blog Archive » The ROI of Communities - Part II (tags: communities

Warning : join() [ function.join ]: Invalid arguments passed in /mnt/local/home/fastwonderblog/fastwonderblog.com/wp-content/themes/k2/app/includes/info.php on line 648 "> Skip to content Fast Wonder Blog: Consulting, Online Communities, and Social Media Consulting services for companies wanting to engage with online communities through social media.Focused on online communities, open technologies, open source, web 2.0, social media, RSS, blogging, and podcasting. Blog Consulting Starting Point Yahoo Pipes and RSS Hacks Speaking OpenID?