This post is part of an ongoing series about developing an online community strategy . I mentioned in my previous post , the recommended first step in developing (or refining) your organization's online community strategy is to answer the question: What are you, as an organization, trying to accomplish? Answering the question of Organization intention is 1/2 of the equation for a successful community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As

L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. So what can we learn about social media marketing from the Obama campaign? Tags: Social Media Strateg I can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally,

What can a “regular” marketer do to stand out and make a strong impression in the social media space? Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm. As I’ve said before, social media marketing is about people, not companies or products. Let’s face it. Few people are writers.

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Most organizations do not have a comprehensive community strategy in place. In most cases, community strategy is actually a set of tactics that individual departments are engaging in based on product or market segments. I've started to refer to a more comprehensive approach to community development as "Holistic Community Strategy". While this grass roots approach is where many organizations have to start, it is not a sustainable approach. The primary issue is one of valuing the activities, content and relationships of the community in the context of the host organization.

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Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. Stephen followed up with a blog post called “ Social Media, It’s not actually about selling anything ” (actually about social media marketing) which of course is questionable on a number of levels. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas. Spin and spam if we’re bad.

What is driving Cisco into the collaboration market? Cisco believes that the collaboration market is in transition – that there are structural changes in the market that opens the door for Cisco to leverage its assets (voice, video, and networking) in ways that will enable it to take a leadership position. This should come as no surprise to market followers or competitors – Cisco is a company that strongly believes that its ability to grow and innovate is dependent on how well it: · The following is Part 1 of a series on today's announcement by Cisco .

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Twitter is a great branding and marketing resource with the potential to reach thousands of people. There are also extensive interviews with Warren Whitlock and Deborah Micek , authors of Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online , who provide many useful Twitter tips. The Twitter course is being offered by Affiliate University as a free sample of their social and search engine marketing What is Twitter? Twitter may very well be the hottest online social media venue today.