Sony crowd-sources name for new online community Sony this week launched a beta version of it’s new online community this week at the Consumer Electronics Show in Las Vegas. The site combines company blogs with videos, photos and polls as well as allowing users to create profiles; it’s a site for users to engage with Sony as a brand and as a company. They’re using the site at the Show both to report on product launches but also to allow people to engage with their bloggers and content. From the perspective of launching an online community, many of

Marketing Nirvana Marketing. April 8, 2008 Posted by Mario Sundar in Community Marketing . Cindy Bowen: Community Manager - Sony Entertainment (?) Tip: Easiest way to monitor conversations around your brand « Marketing Nirvana - April 14, 2008 [...] Technology. Culture. Home About Subscribe jump to navigation A community of community managers on Twitter?

Traditional movie marketing and performance is tracked closely, with day-on-day ticket sales being measured and the results feeding directly into the amount and type of PR and marketing activities that take place. This is dangerous for the studios, especially those who don’t have an effective social media marketing strategy. They can then use Image by Kevin H. via Flickr

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Jobs and Professionals June 20th, 2008 | Category: Career , Social Media Job , Web Team , On the move , Community Manager , Industry Index If you’re interested in jobs for this space, please read the

Vincent Boon , Community Team Leader at Sony Computer Entertainment agrees thinks roles and responsibilities will become more targeted and defined: “The role itself will become less broad, with community managers trying to cover all the bases, but instead companies will employ different community managers, for their different areas of communication.” Particularly in markets which are already leading on E2.0, Image by mira d’oubliette via Flickr As is traditional at this time of year, we’ve been looking back over 2009 and all the enormous leaps of innovation and

Nokia, Quest Software, Sage Software, Seesmic, Sony Online Entertainment, The Knot, and Yahoo! This The majority of responses indicate their Community teams reside in the Marketing and Community departments. “No The placement of the community team seems to be shifting to Marketing and Community departments. Last year, Forum One recognized that one of the key issues community and social media professionals face is that we (as an industry) are suffering from a lack of solid benchmarks, including compensation of online community and social media professionals. In July of 2008,

via: Mobile RSS Email Alerts Bios: Dion’s Bio Pick a blog category Collaboration Convergence Enterprise Web 2.0 Enterprise 2.0 Innovation marketplace Prediction markets Hype Identity Active Directory Google Accounts Identity 2.0 LDAP Live ID openid Lightweight Service Models Mashups Enterprise Mashups Situational Software Network Effects Open APIs Products Rich Internet Applications (RIA) Ajax SaaS SOA Business Process Management Global SOA Governance Orchestration

Topics discussed in the webcast include: - Buffalo culture as a new metaphor for your online business - The customer relationship as a currently squandered opportunity - Rethinking "ROI" - The social history of marketing and media - Setting social media policy and training staff - "Guidelines and guardrails" - and much more. Prior to Rubyred, Thor was a first generation Web entrepreneur, creating Web success stories for companies such as Yahoo, Dell, Bank of America, Intel, Virgin Records, Fujitsu, Discovery Channel, and Sony. The archive for the Online Communities: Surviving & Thriving in the Economic Downturn Webinar is now available. You

Walmart.com, Linden Lab, Flickr, AARP, Nokia, Autodesk, Cisco, CafePress, Cadence Design Systems, Sony Online Entertainment, O'Reilly Media, Inc., Community customer engagement through cycle marketing ->sales->support -Social The Online Community Unconference is scheduled for June 10th in Mountain View, CA. The Online Community Unconference is one of the largest online community events in the area and we expect 300-400 online community and social media professionals to attend with 50-60 collaborative sessions on timely social media and online community topics. Current

They can also start using RSS as the dissemination mechanism for much of the important, but not "drop everything you are doing at that moment" urgent information, particularly the content coming from marketing and corp comm (company, product, competitive and industry news as well as sales tools). Todd Berkowitz Director of Marketing Posted at 11:46 AM | Permalink TrackBack TrackBack URL for this entry: http://www.typepad.com/services/trackback/6a00d8345eac6c69e200d8353d848253ef Listed below are links to weblogs that reference