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Friday, July 3, 2009
We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign View more documents from Laurel Papworth .
This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.
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Sunday, May 3, 2009
What can a “regular” marketer do to stand out and make a strong impression in the social media space?
Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm.
political parties with their social media campaigns.
Let’s face it. Few people are writers.
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Wednesday, June 10, 2009
Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. Stephen followed up with a blog post called “ Social Media, It’s not actually about selling anything ” (actually about social media marketing) which of course is questionable on a number of levels. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas. Spin and spam if we’re bad.
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Saturday, August 1, 2009
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.
In this he looks at the constantly evolving Image by jurvetson via Flickr
His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this.
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Sunday, September 13, 2009
Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Social Media Marketing meets Physical World.
There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game Augmented reality is where a device puts an overlay over the real world. E.g.
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Thursday, July 23, 2009
This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.
One of the Laurel’s popular classes for computer based social media marketing Workshop Description
PREREQUISITES Please bring your email logon and password details for social media sites that require email verification.
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Friday, February 6, 2009
Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies.
In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009.
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Wednesday, May 13, 2009
Social Ripple Social Marketing
The main thing for me was to chat with Affiliate marketers about how social networks pass information around. You don’t need a big social network yourself. They are primarily one-to-many channel (blogger sets theme, tone and subject) and the social network sees the While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”.
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Wednesday, April 15, 2009
to find the most influential people in the market and consumer research areas to follow. You can read more of our recent research posts from making online research better to one on simple, effective market research .
The full list of market researchers to follow on Twitter is below (in alphabetical order) and you can vote for the top ten by commenting on the Research Reinvented blog.
Research Reinvented have polled the Twitterverse (I hate that word!) Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10.
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Thursday, November 13, 2008
L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. So what can we learn about social media marketing from the Obama campaign?
Suggest social activity
I can count on my fingers the number of major US companies that understand new media the way the Obama campaign did.
(Incidentally,
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