image through ericmackonline.com This post may be a little chaotic as I'm using it to get a grip on some of my ideas about social media for organisations. Tomorrow I'm going to write with Sibrenne Wagenaar ; we are writing a booklet on social media for learning and collaboration. We start with social media for professionals (individuals), then teams, then organisations. It's the organisational chapter that needs much more thinking. I

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign   View more documents from Laurel Papworth . This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

With the publication this month of the Internet Advertising Bureau’s ‘ Social Media Ad Metrics Definitions’ , it seemed a good moment for me to write about the thorny subject, and have a look at some of the controversy around the measurement of ROI in social media. The ROI within social media has long been a bone of contention, and seems likely to become ever more so, with the equally lightning spread of both social media use and savage budget cuts. I’ll ll return to the IAB’s publication later, but in the meantime, let’s take a look at the background

Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. This may be increased sales, a specific number of new ideas generated for the business, increased retention rate, traffic to an ecommerce platform, savings in market and consumer research spending… The areas where online communities can contribute to business objectives can be vast and depend on the specific needs of the business. Image via Wikipedia On Friday we posted about an experiment running on one of our online communities

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? In this episode of Social Media Business podcast, the concept of freemium is introduced – advertising? A

L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally, So what can we learn about social media marketing from the Obama campaign? I Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?)

Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Social Media Marketing meets Physical World. There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual Augmented reality is where a device puts an overlay over the real world. E.g.

Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking engine · Bloglines - A web-based personal news aggregator that can be used in place of a desktop client · Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. · BoardTracker – A useful tool for scanning and tracking

The latest from Danny Meadows-Klue at Digital Strategy Consulting , kindly distilled into 10 VERY SMALL 'Golden Rules' for social media marketing and a useful digest. Blogs, online communities, social media and then social networks: they have permanently changed online marketing. The brand is only one guest among millions and the challenge for marketers is that while Given the amount there is out there to read on this topic, bite-size right now is good! But there's a link to the full report too.

Social Media is all about conversations. Storytelling is the most powerful driver of engagement in social media. Just as good stories provide the momentum for great books and great speeches, they’re also the impetus for the best in social media. What I find surprising is that whilst it’s also been used by marketeers for a long time, it really only hit mainstream Image via Shutterstock It’s people connecting, interacting and sharing content.