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1262 Articles match "Market","Media"
The Latest from the Communities and Networks Connection Community
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Friday, March 19, 2010
Other panels were concerned about us forgetting our loopy teenage years as the pressures of the market starts to reel in all that carefree recklessness. 8216; Maps, Books, Spimes, Paper: Post-Digital Media Design ‘ explored the physical manifestations of memory, from James Bridle’s book of his own tweets made permanent as a personal history to The Newspaper Club , which rapidly distributes web content in a printed format perhaps more suited to temporal physical social distribution (handing it out). At SXSWi, I was expecting to be sold the shiny digital future, but what I found was something stranger and unsettling, somewhere fragmented, confused.
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Friday, March 19, 2010
Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams. For more social media snippets, follow her on @emodkate - or for general twittery, @KateVWilliams. This week: Nestle's Facebook Furore; Evan Williams' and Gaga; The Bing Thing in China; and social media in the loo. Plus: we'd still like feedback on what you think of the updates: tweet Yay! or Boo!
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Friday, March 19, 2010
lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with and engages customers. They are right to be excited, the opportunities are great but brands should not hide from the fact that getting an engaging social media presence takes proper thought, some effort and may take time to embed.
Image by Scoobymoo via Flickr
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The Best from the Communities and Networks Connection Community
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Friday, July 3, 2009
We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign View more documents from Laurel Papworth .
This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.
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Sunday, September 13, 2009
Social Media Marketing meets Physical World.
There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game and porn industries are pioneering the research and development of the technology but we are about to see a plethora of more mundane utility & life enhancing applications about to swamp the market. Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the
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Thursday, July 23, 2009
This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.
One of the Laurel’s popular classes for computer based social media marketing Workshop Description
PREREQUISITES Please bring your email logon and password details for social media sites that require email verification.
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Saturday, August 1, 2009
Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising.
In this he looks at the constantly evolving Image by jurvetson via Flickr
His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this.
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Tuesday, April 14, 2009
At my last place, we used to have a Sales and Marketing Director who knew practically nothing about the Web. It’s kind of bigger than communications, advertising or marketing for us (which sounds terribly embarrassing and weird but I hope you know what I mean). Tags: Uncategorized advertising agile digital interactive marketing new media online process social media wor This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are genetically
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Friday, February 6, 2009
Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies.
In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009.
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Sunday, March 22, 2009
Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. This may be increased sales, a specific number of new ideas generated for the business, increased retention rate, traffic to an ecommerce platform, savings in market and consumer research spending… The areas where online communities can contribute to business objectives can be vast and depend on the specific needs of the business. Image via Wikipedia
On Friday we posted about an experiment running on one of our online communities , comparing
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Sunday, May 3, 2009
What can a “regular” marketer do to stand out and make a strong impression in the social media space?
Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm.
political parties with their social media campaigns.
Let’s face it. Few people are writers.
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Thursday, November 13, 2008
L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did.
(Incidentally, So what can we learn about social media marketing from the Obama campaign?
I Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?)
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Thursday, May 21, 2009
The latest from Danny Meadows-Klue at Digital Strategy Consulting , kindly distilled into 10 VERY SMALL 'Golden Rules' for social media marketing and a useful digest. Blogs, online communities, social media and then social networks: they have permanently changed online marketing. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, Given the amount there is out there to read on this topic, bite-size right now is good! But there's a link to the full report too.
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