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Wednesday, April 15, 2009
Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people in the market and consumer research areas to follow. At FreshNetworks we make the most of strong research credentials, both in our specific online research communities , but also helping all of our clients make the most of the insight they can get from online communities . Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10.
You can read more of our recent research posts from making online research better to
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Sunday, March 22, 2009
This may be increased sales, a specific number of new ideas generated for the business, increased retention rate, traffic to an ecommerce platform, savings in market and consumer research spending… The areas where online communities can contribute to business objectives can be vast and depend on the specific needs of the business. Five ways to use an online research community in 2009 (freshnetworks.com)
Image via Wikipedia
On Friday we posted about an experiment running on one of our online communities , comparing paid and organic search strategies .
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Sunday, March 15, 2009
Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR.
We wrote earlier this week about how brands should use social media marketing instead of email . Tags: social media marketing Comcast freshminds web2.0 Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter.
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Tuesday, May 12, 2009
common debate among those working in marketing and social media is between engaging people on your own domain - in an online community that you build and manage yourself - and engaging people where they are - out in social networks like Facebook and MySpace or on YouTube, external blogs or forums.
In fact the best way to build a sustainable approach to marketing and engagement using social media is to do both. Image by MattRhodes via Flickr
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Friday, February 6, 2009
Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies.
In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009. Which lines would increase and which lines would decrease.
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Saturday, May 2, 2009
Executive Social Marketing Bootcamp
Matt Rhodes Required reading Social Media Blog blogging Brand Business co-creation Conversation customer communities David Alston freshminds FreshNetworks innovation market research marketing Marketing and Advertising online communities online market research qualitative market research Radian6 Simplicity Social marketing social media Social network Twitter Virtual community web2. Image by FredArmitage via Flickr
For any brand using social media , an important first stage is
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Monday, February 23, 2009
This is a relatively new online community from one of the major players in the UK supermarket market. This fits well with the open and friendly brand they have developed and so would reinforce their position in the market. Tags: social media Virtual community marketing Asda Online Community Examples starbucks freshminds web2.0 For the second in our series of Online Community Examples , we move on to look at online communities in the retail industry.
Online communities in the retail industry
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Saturday, June 6, 2009
This week I was asked to talk to the Marketing Directors Network in London about how organisations are using Twitter. Tags: Matt Rhodes Social Media co-creation customer communities facebook freshminds FreshNetworks innovation market research On the Web online communities online market research qualitative market research social media Social network social networking Southwest Airlines Twitter Virtual community Web web2.0 Image by MartinPhotoSport via Flickr
We’ve written before about how celebrities are using Twitter and how organisations
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Tuesday, April 28, 2009
Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications.
Digging deeper into the research reveals more information. When asked what they disliked most about social networks, the most popular response (with 31% of respondents citing this) was
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Friday, April 10, 2009
For Zappos customer service has always been a critical part of the brand, indeed early on they made the deliberate decision to divert their marketing budget to customer service. Tags: Matt Rhodes Business co-creation customer communities Customer service freshminds FreshNetworks innovation Las Vegas Nevada market research marketing online communities online market research qualitative market research social media web2.0 Image via CrunchBase
Zappos is a well-known social media case study.
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