About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign   View more documents from Laurel Papworth . This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising. In this he looks at the constantly evolving Image by jurvetson via Flickr His basic thesis is that things no longer work like they used to and that marketing and advertising still needs to change to deal with this.

What can a “regular” marketer do to stand out and make a strong impression in the social media space? Thought leadership is probably not as important in social marketing as is keen interest and enthusiasm. As I’ve said before, social media marketing is about people, not companies or products. Let’s face it. Few people are writers.

Details Magazine Buy Reprint Idea in Brief HBR.org > January–February 2010 Rethinking Marketing by Roland T. m, Scape Biennale, Christchurch, New Zealand Web Exclusive: Special Section on Reinvention Imagine a brand manager sitting in his office developing a marketing strategy for his company’s new sports drink. Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School

to find the most influential people in the market and consumer research areas to follow. You can read more of our recent research posts from making online research better to one on simple, effective market research . The full list of market researchers to follow on Twitter is below (in alphabetical order) and you can vote for the top ten by commenting on the Research Reinvented blog. Research Reinvented have polled the Twitterverse (I hate that word!) Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10.

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. Stephen followed up with a blog post called “ Social Media, It’s not actually about selling anything ” (actually about social media marketing) which of course is questionable on a number of levels. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas. Spin and spam if we’re bad.

Yesterday we posted about statistics from MarketingSherpa showing that a lack of knowledge hampers social media marketing , with 46% of firms who had not adopted social media marketing citing a lack on internal understanding as their main hindrance. Another set of statistics from MarketingSherpa paints a more positive outlook for social media agencies. In September 2008, just as we were recognising the full potential of the economic downturn in which we now find ourselves, they surveyed almost 400 firms asking them about their marketing spend for 2009. Which lines would increase and which lines would decrease.

Customer service - listening to customers and having a direct dialogue with them - is a form of marketing. And an effective form of marketing at that. For Becker, customer service is marketing, and for brands who get this right, it is characterised in three ways: Customer Service is the New Marketing (Next09, Hamburg) Image by LiminalMike via Flickr We wrote last month about the Zappos story , about how they have used customer service to extend and enhance the customer experience and how this has had a positive impact on sales, satisfaction and growth.

Social Media Marketing meets Physical World. There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game and porn industries are pioneering the research and development of the technology but we are about to see a plethora of more mundane utility & life enhancing applications about to swamp the market. Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the real