In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. LinkedIn, in October 2009 had over 50 million members (plus 385 staff)   $75-100m – 1/4 from advertising. Along the way, Hoffman also used some of his We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it?

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Such situations are pretty rare, and usually, new ideas that work in this vein really leverage existing relationships, population moods or past history to get there, rather than truly working from zero. -rawn Categories: [ books | community_building | community_models | social_networks ] Oct 05 2007, 06:30:59 PM EDT Permalink Trackback URL: [link] Comments