was interviewed recently for a piece on using Linkedin for networking. The article was looking specifically at how pharmaceutical executives could benefit from the kind of networking opportunities that Linkedin can provide. You can read the full article in the latest edition of Pharmaceutical Executive Digest Europe , but the interview got me thinking about the ways in which people can use Linkedin as a networking tool, and also how you can gain some (but not all) of the benefits that you would get Image via CrunchBase I

Here is another study on the growing use of social media in marketing. In a survey, Social Media Marketing Industry Report , by Michael Stelzner with almost 700 responses an overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. The Media Buyer Planner reported that the study found that Twitter, blogs, LinkedIn and Facebook - in that order - are the top four See below for links to other studies. I

Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

This month's Online Community Expert Interview is with Allen Blue of LinkedIn . LinkedIn has traditionally been the professional network of choice, and has experienced a surge in use and attention in recent months because of the increase in job-seeking activity.Allen is one of the co-founders of LinkedIn , where he manages the Content and Communities division, covering LinkedIn's Groups, Events, Answers, Communication and Network Updates products. Q: What excites you most about He was formerly Director of Product Design at SocialNet.com, a social networking service supporting dating, recreational and professional activities, where he was responsible for product design and implementation of SocialNet’s member-data focused business model.

These days it seems everyone is talking about Facebook and Twitter and LinkedIn. There are many good sites and blog posts for explaining the basics of how to use Social Media, especially in the Community Benefit world.  Here is just one , but if you type “Social Media” or “Social Networking” and “Nonprofits” into Google, you will find a lot to review.  (I Some people are on one, but not others. Some are on none, and are befuddled.  “Even if I think it’s a good idea to use Social Networking for our work, which should we use?

Facebook , MySpace , Twitter , LinkedIn and Ning are ranked 4th, 11th, 25th, 89th and 154th among all websites in the world, respectively. Facebook , Twitter , LinkedIn , and the Ning family of social networking sites are the most popular social networks with wide business appeal. have taken the time to position my self on Facebook, Twitter, LinkedIn, and Ning, with approximately The rapid growth of Facebook and Twitter has created lots of excitement. Alexa ranks the world’s most popular websites.

In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. This podcast comes from an overview of social media monetization revenues presentations and courses that I’ve been running for the last few years. We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it?

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign   View more documents from Laurel Papworth . This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

As Michael Brito put it, in his post: In social media, listening is only half the battle : Listening and responding are only half the battle when engaging with consumers online. Second, we engaged in a content marketing strategy using blogs, YouTube videos, Flickr photos, online press releases and a number of other online media. Southwest Airlines At Southwest Airlines , the social media team includes It’s really helpful to look at what some good examples of what companies are doing with their listening skills: deflecting customer anger, researching new products, or correcting mis-information.

The Social Media Ecosystems research study was conducted by the Online Community Research Network in April of 2009. The study was created to provide insight about how organizations leverage external online community and social media sites to support their organizational goals. We Participants represent many sectors and markets including: large software companies, large community and social media destination sites, niche community sites, manufacturers, We received approximately 60 completed surveys.