Further, we wanted to explore the unmet needs in the online community platform and services market. Tags: Community 101 Community Management community drupal hivelive jive leverage lithium liveworld mzinga online platform satisafaction social media vendor webcrossin This is cross-posted from the Online Community Report blog. The Online Community Platform and Services Satisfaction research report was published in March of this year as part of the ongoing efforts of the Online Community Research Network .

About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,

In Social Marketing Leverage , I stated that the Internet gives us the ability to transfer information with relative ease and enables a great variety of online tools to provide us with a virtual type of leverage. In this article, I discuss another physical phenomenon, that of momentum, as it applies to the non-physical social marketing process. Momentum is the impetus of an object or a process, its tendency to remain in motion. If you’ve ever skated or cross-country skied, you’ve enjoyed momentum or gliding .

If you’re not leveraging this wonderful quality of web software then you’re in trouble. At my last place, we used to have a Sales and Marketing Director who knew practically nothing about the Web. It’s kind of bigger than communications, advertising or marketing for us (which sounds terribly embarrassing and weird but I hope you know what I mean). This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are genetically related - he is my uncle).

Via Ignite Seattle comes a great 5 minute rap by Shelly Farnham on Community Genius: Leveraging Community to Increase your Creative Powers . And bounded community where people know each other, not this pseudo community label co opted by marketers.  (Sorry, harsh but that’s reality!) I know, it is not Monday. I

Leveraging this expertise and mixing it with user discussions and comments can be a great way for the organisation to grow and build the size and value of the community, position itself as an expert in the area, and to learn from (and with) its consumers) Tags: social media Virtual community marketing Wesabe Online Community Examples Microsoft freshminds web2.0 For this week’s instalment in our series of online community examples we turn to the financial services industry. Online communities in the financial services industry

Each Monday we’ll be taking a particular industry and giving three short case studies of online communities, whether for marketing, customer engagement, market research or other reasons. In this kind of market the best examples of online communities are those which build on and strengthen the strong consumer-brand link, or those which leverage the passion and involvement to help support the brand. People are always asking us for great examples of online communities in their particular industry, so we thought we’d start a series of great examples from different industries: Online Community Examples .

My presentation at the Marketing 2.0 Once you pay people or incentivise them to take part (by giving them, for example, vouchers or entry into a prize draw for completing a minimum number of actions each month) you shift the member’s mindset from this social one into a market one. Rather involve yourself in the community - give them feedback and leverage your internal expertise. Online communities are about engagement, between consumers and between them and the brand. They bring huge benefits for and brand or organisation, from rich insights through innovation and

regarding leverage that may have been the simple rule which enabled massive Recently, we had a house guest who has raised substantial funds for significant significant institutions. He is both very conservative and clear headed about

A lever gives us the ability or leverage to move heavy objects with relative ease. The Internet gives us the ability to transfer information with relative ease, and it is also enables a great variety of online tools to provide us with virtual leverage. Many marketers contact me for help because they’ve been using the wrong tool or using the tool wrong. Metaphorically speaking, the same is true of any tool that can empower us to perform a function more effectively. Web-Based Tools