This month’s Online Community Expert interview is with Jordan Williams, Manager of Digital Engagement at REI. In this role, Jordan is responsible for creating deeper customer engagement through the creation of content and community touch points on REI.com and throughout the social web. Though firmly planted in the digital world, Jordan is a believer in well-roundedness and previously led REI’s national advertising and marketing strategic planning programs. Prior to REI he was Director of Collegiate Marketing at Red Bull North America and worked on the agency side creating experiential marketing programs for clients such as Sony Music, Mercedes Benz, Wells Fargo and American Express.

In this update: baby-whispering the iPhone way; the end of free news; and Katie Price's Twitter woes. THE HEADLINES ... THE LOWDOWN ... IN OTHER NEWS ... THE HEADLINES ... Amidst the many stories of desperation and despair in Haiti come some reassuring ones of astonishing heroism, and others of great luck. Bill Gates joined Twitter this week – and promptly hoovered up 100,000 followers in eight hours, prompting comparisons to the near-vertical slant of Oprah’s follower stats at the beginning of her Twitter career. Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate).

Some used Twitter, some Facebook, others created their own websites. These are exciting times and those who are prepared and willing to take advantage of these social changes will likely benefit from them. Possibly related posts: (automatically generated) Social Networking on Internet Substance, Process, and Networks– Dynamic Group Formation social networks, walled gardens, and decision trees Written by Jeffrey Saltzman December 7, 2009 at 3:18 pm Posted in Communications , Decision Making , Goal Setting , Human Behavior , Leadership , Social