I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd ), or physical colour workbooks via publish on demand Lulu ( [link] ) . WARNING: I’ve ordered the new format printed workbook from Lulu but I need to check formatting, make sure fonts etc haven’t gone mad. Courseware for Social Media Workshops Check back here - I’ll remove the warning in 3 days when the workbook arrives. 

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. started with explaining the structure of connecting to social networks and then pointed out that campaigns are just one – but crucial – feature of engaging with online communities. This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR. Some successfully and some less so. That’s why Required Reading this week at FreshNetworks is Conner Weisgerber ’s presentation on Twitter for PR.

Petersmeyer is the CEO of Personal Pathways , a startup that aims to increase levels of trust and confidence among people within an enterprise “who need to collaborate successfully, but who don’t really know one another.” 8221; (I have no financial interest in or business relationship with PP) PP believes in the power of technology to increase trust and confidence among weakly-tied colleagues (and perhaps even to convert potential ties into actual ones). Andrew McAfee’s Blog The Business Impact of IT Home About RSS Is craigslist or eHarmony the Right Model for Enterprise 2.0? February 23 2009 Comments I had a very interesting talk a little while back with Gregg Petersmeyer and a couple of his colleagues.

Ever wondered how to search the Bio fields for someone in Twitter? How to search Twitter profiles? think there are some directories, but first, people have to know about them, and two, register. Go to Peoplebrowsr and log in using your Peoplebrowsr account, or Twitter account or any other account. Peoplebrowsr is the only surefire way I’ve found. I

And the fact that the most important thing for any business is to have a policy in the first place. At FreshNetworks , our approach is to keep things simple and to make them inclusive. Have a simple and clear policy on how employees should be using social media and make sure you include your employees in the process of drawing them up. Image by late night movie via Flickr In our last post we looked at why every business needs a social media policy .

We conducted a week-long experiment with Twitter , for 12 people who were not yet familiar with the tool. I'll also share my own ideas about Twitter in more detail. Twitter is: A global community of friends and strangers answering one simple question: What are you doing? Our In this blogpost, we'll describe the experiment, and we'll summarize the reflections and new ideas for applicability of the tool. Basically you update your information continuously with short messages (max.

Creating Passionate Users About Search CPU Blog Past favorites Angry/negative people can be bad for your brain Code like a girl Ultra-fast release cycles and the new plane When only the glib win, we all lose How to be an expert Creativity on speed Micromanagement: the Zombie Function The hi-res user experience Mediocrity by "areas of improvement" Death by risk-aversion Crash course in learning theory Free Range Posts (open

Which often brings questions on how to do so. The ecosystem is all about connections – between people and online bits (if you are academically-inclined you might be interested to read Blogging Practices: An Analytical Framework , at least in the part that discusses relations). To make those connections two things are important: what tools do you use and what do you do with them. When I talk about blogging I often tell that it’s individual, but most of the good things that come out of it are the result of being part of a blogging ecosystem. To get an

I used to think Twitter was stupid. Twitter is a "micro-blogging" platform that allows you to quickly post short messages[tweets] of I see "What are you doing?" I am at the corner of X and Y waiting to meet my friend Z" ... "I reading the morning paper with a perfect cup of coffee". This is info you may want After one week of actual activity, I find it useful. as the wrong question — it focuses too much on daily minutiae, and not on what others may find interesting about you.