Petersmeyer is the CEO of Personal Pathways , a startup that aims to increase levels of trust and confidence among people within an enterprise “who need to collaborate successfully, but who don’t really know one another.” 8221; (I have no financial interest in or business relationship with PP) PP believes in the power of technology to increase trust and confidence among weakly-tied colleagues (and perhaps even to convert potential ties into actual ones). Andrew McAfee’s Blog The Business Impact of IT Home About RSS Is craigslist or eHarmony the Right Model for Enterprise 2.0? February 23 2009 Comments I had a very interesting talk a little while back with Gregg Petersmeyer and a couple of his colleagues.

Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR. Not only is the  presentation a clear and comprehensive introduction to Twitter, it also includes case studies of how things can go wrong and right for brands using Twitter (with the cases of Comcast and JetBlue). Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different

This month’s “Big Question” from Tony Karrer jolted me out of my sun-gardening-induced blogging lethargy to reply to this question: In a Learning 2.0 world, where learning and performance solutions take on a wider variety of forms and where churn happens at a much more rapid pace, what new skills and knowledge are required for learning professionals? My friends and colleagues already nailed most of what I would write (see links below) , addressing the full range from technical to social. So I want to focus in on three “meta”

And the fact that the most important thing for any business is to have a policy in the first place. At FreshNetworks , our approach is to keep things simple and to make them inclusive. Have a simple and clear policy on how employees should be using social media and make sure you include your employees in the process of drawing them up. Image by late night movie via Flickr In our last post we looked at why every business needs a social media policy .

This is a post explaining how you can read blogs as a basic introduction for people who are new to reading blogs; you can read them every now and then, or systematically. It is written by Dorine Ruter and Joitske Hulsebosch . How to read blogs? There are various ways to read a webblog ('blog') that you think is of interest to you. The main choice you You want to read the blog every now and then The following are ways to remember the blogsite online; (of course another option is to write down the link in your agenda or wherever is handy for you...): You can add the link to your Favorites / Bookmarks in your internet browser; You can use the History of your internet browser.

Creating Passionate Users About Search CPU Blog Past favorites Angry/negative people can be bad for your brain Code like a girl Ultra-fast release cycles and the new plane When only the glib win, we all lose How to be an expert Creativity on speed Micromanagement: the Zombie Function The hi-res user experience Mediocrity by "areas of improvement" Death by risk-aversion Crash course in learning theory Free Range Posts (open

Which often brings questions on how to do so. The ecosystem is all about connections – between people and online bits (if you are academically-inclined you might be interested to read Blogging Practices: An Analytical Framework , at least in the part that discusses relations). To make those connections two things are important: what tools do you use and what do you do with them. When I talk about blogging I often tell that it’s individual, but most of the good things that come out of it are the result of being part of a blogging ecosystem. To get an

But it’s generated a fascinating open conversation about a big problem: what do advertising agencies need to do about digital, or interactive, or whatever it’s called? The problem is both bewildering and widespread enough to have convened an itinerant community of interested people from competing agencies in discussion. As we work increasingly closely with advertising folk I thought it This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are genetically

Not to mention a new version of iMovie with some cool effects. So here’s an introduction to some of our most important lessons learned over the years in how to approach a KM strategy exercise with some chance of it moving off the page of the consultant’s report and into some form of reality. OK, it’s been a bit of a video tinkering period, partly stimulated by the launch of some new public workshops on knowledge audits, taxonomy development and this month, building a KM strategy. Enjoy!

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced issues, such as how to introduce ourselves (or our company) to a community, or how to react to someone calling us names, things get a little murkier. Nowhere is that old phrase “you only get one chance to make a first impression” more relevant than when a company representative engages with This guide shares some of the basics of conducting yourself properly when engaging on behalf of an organization within the existing Social Web, with tools and communities your company has created and especially with those it hasn’t.