And sometimes you only really start to notice trends and change when you are in them. We’ve posted before about how businesses can use Foursquare and only yesterday about Fourwhere , the Foursquare and Google Maps mashup. This update was quickly disabled but adding this back in would certainly add significant value to the Twitter site and pave the way for search for people and issues that are trending ‘near me’ – based on where people are when they share their It is a truth universally acknowledged that everybody makes predictions at the end of a year about ‘the big thing for next year’.

While sentiment on Twitter is generally positive, brands tend not to do so well – two well-known media brands included in their Top 10 Most Tweeted Brands certainly won’t be crowing about it, since the tweets that got them trending are overwhelmingly negative in sentiment. Social Media Insider further notes that Monday’s trending #fails included big boys Apple, Telstra and American Express - all for customer service issues – and Jeremiah Owyang recently dismissed Twitter’s marketing future as being that of a “utility-like infrastructure, but not a destination”. Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams.

One of the frequent criticisms of the Academy Awards is that its aging membership does not reflect popular demographic trends . It’s the most highly rated trending topic even if a bunch of people are tweeting that they are NOT watching it and why not. sydneyowen Okay so I’m  not watching the  oscars but I’m googling SJPs dress. The Oscars are currently on TV. I’m not watching it – sorry Channel Nine – but I am flicking between the streaming webpage, tweets and other bits an bobs of sites.