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Sunday, March 22, 2009
Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. That’s why this week’s Required Reading is a great presentation on Social Media ROI from Egg Co . This is very similar to the way we work with clients at FreshNetworks, and the examples in the presentation show how this approach to ROI can show the real impact social Image via Wikipedia
On Friday we posted about an experiment running on one of our online communities , comparing paid and organic search
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Monday, December 21, 2009
have a client who once said to me: “We want to use social media to attract more complaints” . This may seem an odd thing to say, all to often attracting complaints is a reason people cite for being anxious about using social media . People use social media for lots of things, but they often use it to express their opinion about a brand or organisation, to tell you where things are good and to tell you where things are bad. Image by ajburgess via Flickr
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Sunday, November 29, 2009
Social media monitoring is easy, well at least the first part of it is – collecting mentions and stories about your brand, products or other terms. There are a lot of tools out there – from free social media monitoring tools to enterprise level solutions. Most people in the audience said that they did some kind of social media monitoring – from simple Google Alerts to large, enterprise-wide Image by TheAlieness GiselaGiardino²³ via Flickr
There are a lot of good agencies who can help you to use these, or it may be enough just
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Thursday, January 21, 2010
Now they have continued their innovative approaches to engagement and embraced social media. The LEGO CLICK community is a great example of the hub-and-spoke model of social media engagement . This is an interesting use of social networks to drive content to a community. Image by Kaptain Kobold via Flickr
LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how they use segmentation to engage their consumer base from children to enthusiasts in an innovative way.
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Monday, August 10, 2009
In our last post we looked at why every business needs a social media policy . But if you’re writing your social media policy for employees, what should it include? At FreshNetworks , our approach is to keep things simple and to make them inclusive. Have a simple Image by late night movie via Flickr
And the fact that the most important thing for any business is to have a policy in the first place.
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Sunday, August 16, 2009
Social Media is all about conversations. Storytelling is the most powerful driver of engagement in social media. Just as good stories provide the momentum for great books and great speeches, they’re also the impetus for the best in social media.
assume the sudden rise comes from it’s ties to social media and conversational marketing made famous by The Cluetrain Image via Shutterstock
It’s people connecting, interacting and sharing content.
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Thursday, November 26, 2009
Over the last few weeks since they were launched to all users, we have been experimenting with them at FreshNetworks and with our clients. One clear and valuable use for them has become clear – as a free social media monitoring tool. Twitter Lists for social media monitoring
Image by koalazymonkey via Flickr
We’ve posted before about why Twitter lists are great and some of the uses that can be made with them.
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Wednesday, October 28, 2009
Over the last ten days we have shared our thoughts on four steps any brand should do when they are getting started in social media. The aim is to give any brand who is looking to use social media (or indeed to use it better) a framework to work through, some ideas and also a lot of questions and decisions that will need to be made. Many of these posts raise as many questions as they offer answers and getting your use of social media right Image by Cayusa via Flickr
As I say in a recent article in the Independent: “The biggest mistakes companies
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Tuesday, November 3, 2009
The last post of our guide to Getting Started in Social Media looked at measurements and how brands should be ruthless about ROI. This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also quite amusing in parts and so is Required Reading this week at FreshNetworks
Image by Hey Paul via Flickr
For me the most insightful part of the presentation is the distinction between a non-financial ROI and a financial one.
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Sunday, October 18, 2009
Last week, I was interviewed for an article in the Independent about how brands should be using social media. The starting point for any business, according to Matt Rhodes, head of client services at social-media experts FreshNetworks , is ensuring you know what you want to achieve – increased brand awareness, customer retention, a feedback mechanism and so on. “Next, Working out why you want to use social media is an important step for any brand Image by Corscri Daje Tutti / CristianoCorsini via Flickr
Whilst some of the other interviewees
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