Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people in the market and consumer research areas to follow. At FreshNetworks we make the most of strong research credentials, both in our specific online research communities , but also helping all of our clients make the most of the insight they can get from online communities . Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10. You can read more of our recent research posts from making online research better to

Read all our Social Media Diary entries Subscribe to updates from the FreshNetworks Blog Tags: social media social networks marketing Agent Provocateur freshminds online research communities advertising Social networks online communities customer communities marketing 2.0 Research 2.0 Image via Wikipedia Agent Provocateur engages women consumers across multiple platform

We’ve written before about the real power that online research communities can bring to a brand, and also of the way in which you can get insight from any online community . At FreshNetworks we have built online communities from scratch, and also worked  with organisations who have an incumbent online research community that isn’t living up to its promise. Research panels The promise of rich insight is great - real people talking to each other about your brand, market and competitors. They provide a real hub for innovation and co-creation and give you

Measuring ROI is an important topic in social media, all the communities that we build at FreshNetworks have very clear ROI cases. This may be increased sales, a specific number of new ideas generated for the business, increased retention rate, traffic to an ecommerce platform, savings in market and consumer research spending… The areas where online communities can contribute to business objectives can be vast and depend on the specific needs of the business. Image via Wikipedia On Friday we posted about an experiment running on one of our online communities , comparing

FreshNetworks, Social Media Agency Back in 2008, FreshNetworks was primarily a provider of social media technology. research communities or VIP advocacy communities) and others are open to all to help encourage search or directly increase sales by activating Word-of-Mouth. Tags: Charlie Osmond FreshNetworks news Social Media Brand community management FreshNetworks FreshNetworks Blog social media You may have noticed we’ve just rebranded, launched a new identity and redesigned our site. I

We posted on New Years Eve the most popular posts on the FreshNetworks Blog in 2009 . Each week we looked at a different industry and showcased three short case studies of online communities, whether for marketing, customer engagement, market research or other reasons. Not all communities are online research communities , but all communities can be a useful source of insight. Image by SlipStreamJC via Flickr Alongside some popular posts we covered a number of series of posts that were well read and referenced – here are three of the most popular.

In February this year a survey on the market research industry in 2009 showed two very different pictures. The research, sponsored by online-oriented companies Cambiar, MRops and Peanut Labs, found that whilst clients and agencies alike predicted a small growth in the market of about 1%, this did not tell the full story. There are a number of reasons for clients bringing research inhouse. Although they saw the market growing slightly in 2009, they thought that the proportion of work that was brought inhouse would increase significantly. The current economic climate is making

That’s why Required Reading this week at FreshNetworks is Conner Weisgerber ’s presentation on Twitter for PR. Subscribe to updates from the FreshNetworks Blog Required reading online communities customer communities Social network FreshNetworks Web Rate of return weisgerber qualitative market research Social Media Twitter corinnew JetBlue Marketing 2.0 Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter.

But in many cases this either/or debate seems rather strange to those of us at FreshNetworks . FIR Interview: Jeremiah Owyang, Senior Analyst, Forrester Research (nevillehobson.com) ...Tags: Tags: Matt Rhodes Online communities Social Media Social networks co-creation customer communities facebook freshminds FreshNetworks innovation market research myspace online communities online market research qualitative market research social media Social network Virtual community Image by MattRhodes via Flickr A

Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications. Digging deeper into the research reveals more information. When asked what they disliked most about social networks, the most popular response (with 31% of respondents citing this) was