In December 2008, global consumers spent an average of just over three hours on social networks . According to The Nielsen Company , social network sites have grown in importance globally in 2009. Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy) shows not only that overall time on site has increased, but also that the global audience for social networking has increased. Image by Balakov via Flickr In December 2009, they were spending over five and a half hours on average.

A report out this week from AT&T explores the adoption of social networking  in the workplace and the  rise of Enterprise 2.0. Based on 2,500 interviews in five countries (Great Britain, France, Belgium, Holland and Germany) the report looks at what use is made of which tools and how this helps (or otherwise in the workplace). The headline findings are interesting on their own and suggest a growing acceptance and usefulness of social Almost two-thirds of those responding (65%) said that social networks had increased either their efficiency at work, or the efficiency of their colleagues.

One of the real benefits of social media for travel is it puts a human and personal face on what is a very personal experience. We have already written about BA’s MetroTwin and the Air France-KLM Bluenity sites. Tags: Travel Tourism social media on the go with amy Virtual community marketing Package holiday New York amy graff Online Community Examples New York City marmara freshminds travel 2.0 For the next in our series of Online Community Examples we are looking at examples of online communities in the travel industry Online communities in the travel industry

Social network sites: Definition, history, and scholarship. link] Social Network Sites: Definition, History, and Scholarship danah m. Ellison Department of Telecommunication, Information Studies, and Media Michigan State University Go to a section in the article: Abstract Introduction Social Network Sites: A Definition A History of Social Network Sites Previous Scholarship Overview JCMC Home Submit Issues Author Index Editors About JCMC boyd, d.

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Earlier this year we reported on how Russia is the fourth largest social networking market in Europe . Data from TNS showed that use of social media and social networking in Russia is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. In part this position is driven by strong local social networking sites, principally Odnoklassniki ( ????????????? ), which reports some 30 million registered Image by khrawlings via Flickr with some 28 million registered users.

Last year, Forum One recognized that one of the key issues community and social media professionals face is that we (as an industry) are suffering from a lack of solid benchmarks, including compensation of online community and social media professionals. In July of 2008, as part of our ongoing research efforts with the Online Community Research Network , we conducted the first comprehensive study and gained valuable insight about online community and social media professional's compensation, team structure, and current job satisfaction. In In July of 2009, we launched

The first article (see below), while focused on advertising, does raise the thought of how social media can be included as a key component to marketing strategies. Enthusiasts often point out the need for authenticity and transparency when it comes to effective use of social media. Strategists exploring use of social media do indeed need to be aware of its risks and the dynamic (re: unsettled and undefined) regulatory I thought these two articles published by Knowledge@Wharton on advertising and marketing stood out when read together. The second article (also included below)

We’ve posted in the past about the use of social media in Russia, when Russian President Dmitry Medvedev launched a video blog . But data from TNS shows that use of social media and social networking in the country is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. The January Web Index for TNS shows that two leading social networks in Russia are One of the main social networks in Russia, Odnoklassniki ( ????????????? ) is reporting 30 million registered users.

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