About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,

76% use online reviews to help make purchase decisions” (Forrester Research, 2007). Charlie Osmond Online communities Social Media Word of Mouth charlie osmond co-creation customer communities Forrester Research freshminds FreshNetworks innovation market research online communities online market research online retail online reviews qualitative market research ratings ratings and reviews research Reviews social media statistics web2. Ratings and reviews lie. Simple, subtle lies, but lies all the same.

FIR Interview: Jeremiah Owyang, Senior Analyst, Forrester Research (nevillehobson.com) ...Tags: Tags: Matt Rhodes Online communities Social Media Social networks co-creation customer communities facebook freshminds FreshNetworks innovation market research myspace online communities online market research qualitative market research social media Social network Virtual community web2.0 Image by MattRhodes via Flickr A

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At the suggestion of my friend, Kate Pugh, I enlisted the help of Gil Yehuda , former analyst at Forrester Research . He wrote the excellent report, Forrester TechRadar™ For I&KM Pros: Enterprise Web 2.0 For Collaboration , that I reviewed here, see - Forrester on Enterprise 2.0 I write about Enterprise 2.0 for several blogs but I am an enterprise of one so many of the tools do not apply to me.

CIO Magazine reported that Forrester recently released new research that indicates that despite the advent of heaper alternatives to Microsoft Office , Office remains strong. The Forrester results found that nearly 92 percent are supporting either Office 2007 or Office 2003 or earlier. Forrester's also found that “a large majority of companies surveyed have plans to upgrade to Office It continues to mostly shut the alternatives out of the enterprises despite reduced budgets and a struggling economy. However, they did say that as the economy worsens cheaper alternatives

Knowledge@Wharton Managing Technology Research Article View Article on Knowledge@Wharton Mobile Not a Site, but a Concept: Tapping the Power of Social Networking Published: July 09, 2008 in Knowledge@Wharton Mini USA, the American branch of BMWs Mini Cooper line, tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising

Methodology Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously. While there is much deeper research on this role to be completed such as where are they, how much do they make, who do they report to, best practices, etc, I’ll just be publishing the above. 8212; Check out About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers The Four Tenets of the Community Manager November 25th, 2007 | Category: Community Manager , Community Marketing , Web Industry Summary The budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role.

Sally Falkow reports in Blogs are Better Business Drivers Than Social Networking Sites that a recent study “ Harnessing the Power of Blogs ,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. The study went on to conclude that while social networks help people connect, but blogs create a conversation and become a trusted resource that influences purchase decisions. They also said that blog readership has jumped 300 percent in the last four years.

In it, they refer to the publishing of some new Forrester research: The new “brand advocates,” as Forrester suggests renaming the role, will be seemingly more powerful and consumer-centric, much nimbler, and more real-time-oriented than the brand manager of today — and they will be a lot more opportunistic in creating media partnerships, and a lot less loyal to their agencies. Among the specific recommendations in its report, “Adaptive Brand Marketing: Rethinking Another week, another blog post on the subject of “why creative advertising folk need to embrace ‘technologists and their geeky ways’” once again ignites vigorous debate.