About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,

Home About Full Circle Contact Resources Wiki Full Circus Full Circle Associates connections for a changing world, online and offline… Feb 21 2008 Forrester’s Online Community Best Practices Published by Nancy White at 5:18 pm under Uncategorized , communities of practice , community indicators , networks , online facilitation , online interaction

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. Stephen followed up with a blog post called “ Social Media, It’s not actually about selling anything ” (actually about social media marketing) which of course is questionable on a number of levels. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas. Spin and spam if we’re bad.

76% use online reviews to help make purchase decisions” (Forrester Research, 2007). S o providing that your products aren’t junk, it’s far better to let consumers advocate your products to one another than to attempt to persuade them by shoving marketing messages down their throats. Charlie Osmond Online communities Social Media Word of Mouth charlie osmond co-creation customer communities Forrester Research freshminds FreshNetworks innovation market research online Ratings and reviews lie. Simple, subtle lies, but lies all the same.

Here is another study on the growing use of social media in marketing. In a survey, Social Media Marketing Industry Report , by Michael Stelzner with almost 700 responses an overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. The Media Buyer Planner reported that the study found that Twitter, blogs, LinkedIn and Facebook - in that order - are the top four social See below for links to other studies. I

The Q3 2009 Forrester Wave™: Collaboration Platforms by Rob Koplowitz is out. MindTouch, the only open source option in this Forrester Wave, landed as a Strong Performer. Atlassian, Jive Software, Socialtext, and Traction Software all approach the market with strong social networking capabilities. New It found that “Microsoft and IBM Lotus led the pack based on the breadth of functionality in their offerings. Novell edged into the Leaders’ quadrant with its Teaming product.

common debate among those working in marketing and social media is between engaging people on your own domain - in an online community that you build and manage yourself - and engaging people where they are - out in social networks like Facebook and MySpace or on YouTube, external blogs or forums. In fact the best way to build a sustainable approach to marketing and engagement using social media is to do both. Image by MattRhodes via Flickr A

We cover the broader market and what we are doing at Connectbeam. Connectbeam Go to Connectbeam.com Blogs of Interest AcKnowledge Consulting Alec Saunders Andrew McAfee AppGap Ben Worthen Bill Ives BizTechTalk Carl Frappaolo Dan Farber Dana Gardner Daniela Barbosa Dave Weinberger David Silfrey Dif-fer-en-ti-ate Dion Hinchcliffe Douglas Karr Emily Chang

Jay Forrester, The Prophet of Unintended Consequences and Forrester describes these manifestations as compensating feedback. Recently, we had a house guest who has raised substantial funds for significant significant institutions. He is both very conservative and clear headed about

Gracias a iniciativas como la de “ Tribalization of business ”, a la capacidad de venta de Seth Godin con sus tribus , o al aparato de Forrester detrás de “ Groundswell ”, las organizaciones han empezado a ver que hay algo llamado comunidades, y que tienen utilidad para el negocio. Hoy en día, cada conferencia pública sobre el tema de “las comunidades” (y cada vez hay más, alguna organizada con participación de compañeros de AERCO) las plantea como una herramienta de marketing. Lo tenía que decir. Llevo un mes y pico tropezando con los mismos tópicos y lo tenía que decir.