Following last month's release of the iPhone 3G , along with the launch of the App Store , and what Brian Fling called the " first true Mobile 2.0 ," everyone around here is talking about the emergence of the mobile device as a critical facet of web strategy. The initial reaction to everyone's sudden attention to mobile seems to be along the lines of, "We need to make our web site accessible on mobile!" Not so fast. I got a lot of help on this diagram from Anders and Justin. My colleague Anders Rosenquist, who is seriously deep on mobile, presented a first take on the company point of view on mobile strategy at a recent meeting; another colleague, Justin Marshall , is knee-deep in an iPhone app; and in general things are just all abuzz about mobile.

In search of a better way to live and make a living, and a better understanding of how the world really works. April 25, 2007 A Methodology for Web 2.0 What I call champions consist of three groups: theorganizations thought leaders � people who, regardless of seniority ortitle, are considered innovative

Retrospective on KM and the Impact of Web 2.0 by Jon Husband April 11, 2008 at 2:07 am · Filed under 2.0 Design Thinking , Change , Enterprise 2.0 , Enterprise Social Computing , Enterprise Software , Social Computing , Web 2.0 , Wisdom of Crowds Cross-posted to the FASTForward blog . Nevertheless, I think it’s always useful to look back every once Much of what follows may not be new for anyone who may read this blog.  But that may be changing.   As Web 2.0

WEB 2.0. He explained the difference between web 1.0 and web 2.0. Tim O'Reilly and Dale Dougherty seem to have coined the term to indicate the shift in applications on the web since the dotcom collapse. The shift he talks about is from the web as a platform for information updates and scheduled software releases on the basis of proprietary control towards the web as an 'architecture of participation', So here's technology again.... I

Image by late night movie via Flickr Tags: Matt Rhodes Social Media Brand Business communities customer communities Cyberspace Employment freshminds FreshNetworks Media On the Web online communities online networks Policy social media Social network Social network service social networking social networks Twitter Virtual community Web web 2.0 In our last post we looked at why every business needs a social media policy . And the fact that the most important thing for any business is to have a policy in the first place.

Image by always13 via Flickr Innovation Matt Rhodes Required reading Cisco Systems ciscolive co-creation cocreation customer communities freshminds FreshNetworks Guy Kawasaki innovation marketing Mission statement online communities social media Social network Virtual community web 2.0 As we’ve written before, right now, in the current economic climate, it’s a great time for brands to innovate . In fact it is those brands and organisations who innovate now who are more likely to be on a faster growth trajectory when the economy starts to improve.

I realized recently that several of my favorite things on the web have something in common. Let me explain. Flickr , as regular readers of this blog are (all too?) aware, is my very most favorite web site. And Flickr's combination of public APIs and open-source projects has spawned a huge number They're taking content that lives elsewhere and not just mashing it up, but transforming it into something new. I've started to think this approach might be part of the next generation of social media services--tools that take advantage of data portability in new ways.

Image by thomas.merton via Flickr Matt Rhodes Online communities Required reading Social Media Social networks Business facebook FreshNetworks Heather Oldani McDonald online communities Public relations social media Social network Social network service Twitter Virtual community web 2.0 McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online.

Image by jurvetson via Flickr Tags: Marketing 2.0 Matt Rhodes Required reading Social Media advertising Agencies Brand Business Business to Business freshminds FreshNetworks innovation marketing Marketing and Advertising online communities Paul Isakson social media Social network Social network service web 2.0 Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an

Lately I've received several requests for my most current Enterprise 2.0 For as messy as Facebook's interface can become with live feeds of Mafia War updates and Farmville announcements,  it has given us all insight into what really makes each of us tick. Flickr - I write lots of blog posts, educational materials, white papers. With an advanced search function that lets me select Creative Commons licensed images, Flickr is a godsend to me. toolkit.  I've hesitated writing it down because it really does seem to change from month to month.