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Wednesday, August 12, 2009
Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use. So here it is.
I
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Tuesday, August 4, 2009
This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. The history approach also shows that while the term “social media” was not in play when I jumped in, the social use of online media has been growing I These roots are significant because our patterns of use, our ways of embracing or rejecting technology
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Tuesday, March 31, 2009
ProtectTheHuman.com is a social platform that asks users to carry out a range of online actions in support of Amnesty’s campaigns, and to upload video and photos and bookmark content from all over the Web.
Since just before Christmas we’ve been working with Amnesty UK’s web team on a project to optimise the use of external social media services. Made by Many has worked with Amnesty UK since January ‘08, and helped them design and build ProtectTheHuman.com - their digital activism community. You can read more about it here - in Charlotte’s
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Thursday, January 21, 2010
Image by Kaptain Kobold via Flickr
Now they have continued their innovative approaches to engagement and embraced social media. What makes this site particularly interesting, though, is its use of Twitter, Facebook and Flickr as a way of generating content for the site and promoting participation.
The LEGO CLICK community is a great example of the hub-and-spoke LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how they use segmentation to engage their consumer base from children to enthusiasts in an innovative way.
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Monday, June 1, 2009
Thanks to Clay McDaniel in 13 Essential Social-Media 'Listening Tools': MarketingProfs Articles , and Jake Hird for his post on econsultancy.com Free Apps · Addict-o-matic – Allows you to create a custom-made page to display search results · BackType - a comments search and tracking engine · Bloglines - A web-based personal news aggregator that can be used in place of a desktop client · Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. · BoardTracker – A useful tool for scanning and tracking
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Sunday, November 22, 2009
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free. And what is free stuff anyway – marketing? advertising?
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Monday, December 21, 2009
Image by ajburgess via Flickr
have a client who once said to me: “We want to use social media to attract more complaints” . This may seem an odd thing to say, all to often attracting complaints is a reason people cite for being anxious about using social media . People use social media for lots of things, but they often use I But this client knew that one part of there service didn’t always perform as well as they might hope.
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Monday, August 10, 2009
Image by late night movie via Flickr
In our last post we looked at why every business needs a social media policy . But if you’re writing your social media policy for employees, what should it include? Have a simple and clear policy on how employees should be using social media and make sure you include your employees in the process of drawing And the fact that the most important thing for any business is to have a policy in the first place. What kind of guidelines should you give the people who work at your business.
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Sunday, November 29, 2009
Image by TheAlieness GiselaGiardino²³ via Flickr
Social media monitoring is easy, well at least the first part of it is – collecting mentions and stories about your brand, products or other terms. There are a lot of tools out there – from free social media monitoring tools to enterprise level solutions. There are a lot of good agencies who can help you to use these, or it may be enough just to have a go yourself.
Speaking at a conference earlier this week, I was reminded of this fact.
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Thursday, November 26, 2009
Image by koalazymonkey via Flickr
One clear and valuable use for them has become clear – as a free social media monitoring tool. Twitter Lists for social media monitoring
Social media monitoring is the best way for brands to understand who is currently talking about them online, what they are saying, to whom and where. We’ve posted before about why Twitter lists are great and some of the uses that can be made with them. Over the last few weeks since they were launched to all users, we have been experimenting with them
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