This week Gordon Brown made a major announcement on YouTube that totally backfired. That he used YouTube to do it is a sideshow. It’s the same for YouTube, Facebook, Twitter and online communities. There can be an unhealthy obsession with getting a brand page up on Facebook or being sure to have a company Twitter account. The UK press has been right to jump on this poor use of social media as a disaster for the Prime Minister. But let’s be clear, this is an example of how not to use a social media tool, it is not an example of the tool being

Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . Rather than a brand trying to engage people separately in Facebook, MySpace, Flickr, YouTube, Twitter and every other social network and forum site, it is better to use these as gateways to somewhere else. The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications.

Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Technorati Tags: counter , Facebook , Gary Hayes , numbers , Online Communities , social media , social networks , statistics , Twitter , youtube ...Tags: Tags: Online Communities social media social networks statistics counter Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute ? Social Network activity

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common debate among those working in marketing and social media is between engaging people on your own domain - in an online community that you build and manage yourself - and engaging people where they are - out in social networks like Facebook and MySpace or on YouTube, external blogs or forums. If you find somebody posting videos about your product in YouTube then this is a sign that they care about you, your product and what they do. Image by MattRhodes via Flickr A

Facebook would be the fourth largest country in the world, several top Twitter people have more followers than many countries have people, and 24 of the top 25 newspapers have seen significant drops in print circulation.& Here is an interesting video on the social media revolution that I learned through my friend Don Lesser .  Many 0160;Many of you may have seen it as it had over 1.3

What makes this site particularly interesting, though, is its use of Twitter, Facebook and Flickr as a way of generating content for the site and promoting participation. And they can suggest ideas by video by tagging on YouTube in the same manner. Tags: Innovation Matt Rhodes Social Media Social media case studies cocreation facebook flickr FreshNetworks ideas ideation innovation lego lego click legoclick Image by Kaptain Kobold via Flickr LEGO is a brand that many people are very passionate about, a brand people love and we’ve written before about how

Use it to engage people in Twitter just as you might engage people in Facebook, YouTube, Flickr and other social networks and online communities. People are fed up of joining brand pages on Facebook (freshnetworks.com) Tags: Matt Rhodes Social Media co-creation customer communities facebook freshminds FreshNetworks innovation market research On the Web online communities online market research qualitative market Image by MartinPhotoSport via Flickr This week I was asked to talk to the Marketing Directors Network in London about how organisations are using

These are my personal perspectives only. Thursday, May 17, 2007 Banning Facebook in the Workplace One of the biggest aspects of web 2.0 is the growing nature of social network sites such as Facebook (which is growing at a phenomenal 5% a week). Facebook provides a communication vehicle that is rich with multimedia content, and more importantly provides an informal communications skip to main | skip to sidebar Rexs Thought Spot Personal Reflections on Innovation & Collaboration in a 2.0 World All comments posted

After what feels like an inordinately long labour (mostly because Facebook kept on changing), we’re proud to give birth to our latest white paper: ‘Moderation in Social Networks’ - free to download from our website. Marketing to consumers on social networks is a fast-growing area for brands, who now want to “fish where the fishes are” as Coca-Cola’s recent social media strategy put it. We’ve been moderating an increasing number of Facebook, Bebo, MySpace and YouTube pages and channels on behalf of agencies and brands, and, to be honest, it’s not as simple as it might at first appear.