L et’s face it, the Obama Presidential campaign was one of the most successful social media marketing efforts in the history of the internet. can count on my fingers the number of major US companies that understand new media the way the Obama campaign did. (Incidentally, Incidentally, how long do you think it will take Firefox to put “Obama” in their spell-check dictionary?) I This is really not that surprising, given the involvement of people like Chris Hughes , one of the founding fathers of Facebook, as Obama’s online organizing coordinator.

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Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success.  Other numbers include roughly 3 million Facebook followers, 500,000 Twitter followers, and 13 million e-mail subscribers. Use tools like Facebook, YouTube, Twitter to push out very personalized messages, to encourage Lots of what Sam talked about can be translated into useful tactics for small and large organizations who are building communities of people who care about their issues. First, let

Serena has Adopted Facebook as Their Intranet by Bill Ives November 28, 2007 at 8:42 am · Filed under Enterprise 2.0 A few weeks ago I wrote a post, It is Time for Facebook Fridays: A Idea that Should Spread , that briefly mentioned Serena Software’s policy of allowing employees one hour of personal time during the workweek to spend on their Facebook profiles and connect with co-workers, customers, family and friends. In my first post I referred to an article on their policy which I felt was somewhat mis-titled, Serena Software

We’re very excited about today’s launch of Facebook Connect for Protect The Human , Amnesty International UK’s digital campaigning platform. Facebook Connect is great for external websites because of the huge social potential it offers (for those of you that have doubts, look at this presentation ), but it is even more important for a site like Protect The Human because of the worthy causes Amnesty International supports. And, as Protect The Human is all about rallying your friends behind human rights causes that you as an individual care a lot about. It is about transforming

have followed the campaigns of Obama and McCain filtered through the Dutch news. But it's a nice opportunity to find out more about how Obama leveraged the social media- I have heard it was a great campaign and his team made good use of the media in general and social media in particular. I'm a fan of Obama (like 90% of the Dutch I believe!), The netsquared thinktank question is this time: ' What was the best example or lesson learned about leveraging social media from the political campaigns this year?' At first, I didn't feel like responding. I

Facebook users post over 55m updates a day. Indeed, they “played a starring role in the online campaign strategy that helped sweep Barack Obama” key difference betwen Facebook and Twitter comes from the nature of relationships that underlie them. “On Facebook, users can communicate directly only if one of them has agreed to be a “friend” of the other. The Economist on social networking - world of connections What joy.

Awareness Makes a Smart Move with Its Facebook Integration by Bill Ives May 5, 2008 at 7:12 am · Filed under Enterprise 2.0 Last week I had an interesting conversation with Eric Schurr, VP of Marketing and Direct sales at Awareness . We discussed their recently announced Facebook integration through their Awareness Facebook Application Framework. I have written about Awareness a number of times here and elsewhere (see Awareness – Enterprise 2.0 Social Media Platform ).

As one commentator said: “ This will not kill Twitter , Facebook, Ning or [insert social network here].” (But if you’re still desperate to give it a go, please don’t ask this guy if he’s got a spare invite. Twitter struggled manfully with the news that the US president had been awarded the Nobel peace prize, as users went Obama-rama. Always just that little bit more Welcome to our round-up of all that's new, controversial or just plain weird on the social media scene in the last few days. THE HEADLINES… The blogosphere was abuzz this week after the US Federal Trade Commission ordered Celebs and Bloggers to ‘fess up if they’ve been paid to plug - or face a whopping $11,000 fine.

Worklight Enters the Enterprise Facebook Market by Bill Ives December 20, 2007 at 11:40 am · Filed under Enterprise 2.0 Yes, there is an enterprise Facebook market. got an email a few days ago from Worklight , Announcing WorkBook, “a Secured Facebook for the Enterprise. software platform currently in use by Global You knew this was coming. I