Callan Green has just published a great post on Mashable about brands who are really getting it right in Facebook Fan Pages. But even if you have 3 million fans, if the extent of their involvement with your brand is that at one point they “became a fan,” is that really benefiting you?” She’s listed five really good examples of Fan Pages: Pringles (viral videos) Coca-Cola (authentic message and respect to fanbase) Starbucks (great status updates) Adidas (linking to social media campaigns) Red Bull (incorporation of Twitter into Fan Page) Invited comments below her post are pulling

However, in this article I discuss the use of Facebook for building your list. As explained in List Building Paradigm Shift , list building in today’s social media world is the process of acquiring and nurturing a rich and heterogeneous following across diverse platforms which include Rolodex , autoresponders , social networking sites and RSS feeds . On Facebook , friends, page fans and followers of various applications, such as NetworkedBlogs , all I have already written List Building Using Ning Social Networks and List Building Using Twitter .

Not surprising - it goes a long way to protect the company from fallout if/when staff do ignore the social media guidelines in place.  Media companies: For Journalists entering into public debate  [link] Intel Social Media Guidelines  [link] Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.

Recently I wrote a post that received a lot of attention - more than I would have expected: How I use social media . At At the end of the post, I promised to write about WHAT social media I currently use. started making a list of all the social media I use.  So here it is. I

This afternoon I’m spending a half hour on a Skype video conversation to share a bit of how I use social media. figured it would be good to exercise my memory a bit and unearth some of the key stories that led me to to my social media use today, and perhaps surface some of my patterns. The history approach also shows that while the term “social media” was not in play when I jumped in, the social use of online media has been growing for many years - well I These roots are significant because our patterns of use, our ways of embracing or rejecting technology

Back in June 2007 I wrote a popular tutorial on writing Facebook platform applications with Ruby On Rails . Time has moved on since and Facebook has launched Facebook Connect which allows you to integrate Facebook into your own sites allowing authentication, registration, friend connecting, and Facebook feed posting in the context of your application. Mashable has a great post on 10 great implementations of Facebook Connect including Joost At Made By Many we are fans of the possibilites of Facebook Connect for lowering barriers of registration, extracting social graph and injecting your social media functions into the daily online life of users.

Well, the number of Australians on Facebook has shot through the roof. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. Here’s the description of a Monthly Active Use r according to Facebook, as well as the August figures for Australians on Facebook. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump.

Facebook status updates tell us the emotional health of the nation and the Gross National Happiness of members. We talk a lot about sentiment measurement in social media measurement classes. This is quite a different use of sentiment and Facebook: Every 300 million ? 400 million?

Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . It is the insight into the attitudes to branded content, pages and applications that is, however, most interesting from a social media marketing perspective. The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications. Digging deeper into the research

have a client who once said to me: “We want to use social media to attract more complaints” . This may seem an odd thing to say, all to often attracting complaints is a reason people cite for being anxious about using social media . People use social media for lots of things, but they often use it to express their opinion about a brand or organisation, to tell you where things are good and to tell you where things are bad. Image by ajburgess via Flickr I