This morning, as you do when you quietly settle in at your desk and get prepared for a long day at work, I logged in to Facebook to check what my social circle around the world is up to. But I cannot blame him for Facebook’s & Vodafone’s dishonest exploitation of your personal data to lure you into clicking on offers that are not real. Tags: Social Web Facebook marketing For whatever reason, my eyes fell on the forbidden spot, the advertising in the right hand corner. Oh wait, I know why.

We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Social Media Marketing Campaign   View more documents from Laurel Papworth . This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

Research released by the Internet Advertising Bureau (IAB) in the UK suggests that people are growing increasingly tired of requests to join brand pages or install brand applications in Facebook and other social networks . It is the insight into the attitudes to branded content, pages and applications that is, however, most interesting from a social media marketing perspective. The research found that almost two in every three of the 2,000 respondents to the survey were fed up with the constant requests to join groups and try new applications. Digging deeper into the research

However, in this article I discuss the use of Facebook for building your list. On Facebook , friends, page fans and followers of various applications, such as NetworkedBlogs , all belong to your list, and all receive communications from you in one form or another. If Facebook would enable you to have an unlimited number of friends, you could probably get along without fans and followers. I have already written List Building Using Ning Social Networks and List Building Using Twitter . I

Callan Green has just published a great post on Mashable about brands who are really getting it right in Facebook Fan Pages. To make the most of Facebook Fan pages (or Bebo, any other social network), you need to actively engage with your fans. From eModeration’s recent white paper Using Community and Interactive Advertising to Engage Tweens and Teens : Carol Phillips, in her blog ‘Millennial marketing’ explains why ‘ brands make poor friends’ Sure, she says, “anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort.

Here is another study on the growing use of social media in marketing. In a survey, Social Media Marketing Industry Report , by Michael Stelzner with almost 700 responses an overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less. The Media Buyer Planner reported that the study found that Twitter, blogs, LinkedIn and Facebook - in that order - are the top four social See below for links to other studies. I

Details Magazine Buy Reprint Idea in Brief HBR.org > January–February 2010 Rethinking Marketing by Roland T. m, Scape Biennale, Christchurch, New Zealand Web Exclusive: Special Section on Reinvention Imagine a brand manager sitting in his office developing a marketing strategy for his company’s new sports drink. Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School

Stephen Collins and I and a bunch of Twitterati got into a discussion about social media marketing campaigns and whether they should exist earlier today. Stephen followed up with a blog post called “ Social Media, It’s not actually about selling anything ” (actually about social media marketing) which of course is questionable on a number of levels. First, marketing is not sales. We don’t sell items through marketing, we sell concepts, ideas. Spin and spam if we’re bad.

But data from TNS shows that use of social media and social networking in the country is widespread, making it the fourth largest market in Europe for social networking behind the UK, Germany and France. The January Web Index for TNS shows that two leading social networks in Russia are witnessing the kind of acceleration in growth that we have seen in other social networks such as Facebook and Twitter . We’ve posted in the past about the use of social media in Russia, when Russian President Dmitry Medvedev launched a video blog . One of the main social networks in Russia,

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