About Contact Web Strategy Vault Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4) January 09th, 2009 | Category: White Label Social Network , Analyst , Forrester Clients can access the full report The Forrester Wave™: Community Platforms, Q1 2009 on the Forrester site, however the high level findings are available below,

Forrester recently released a report on What’s Holding Back Your Intranet? They found that 93% of employee respondents said they use an intranet or company portal (Forrester uses the terms interchangeably) at least weekly, and more than half reported daily use. In fact, Forrester reports, “Most enterprises at least try to offer usable online experiences to their prospects and customers — but continue to inflict user-hostile internal systems upon their employees.” by Tim Waters with Matthew Brown and Sara Burnes. They were kind to share a copy with me.

Home About Full Circle Contact Resources Wiki Full Circus Full Circle Associates connections for a changing world, online and offline… Feb 21 2008 Forrester’s Online Community Best Practices Published by Nancy White at 5:18 pm under Uncategorized , communities of practice , community indicators , networks , online facilitation , online interaction

The Media Buyer Planner reported that the study found that Twitter, blogs, LinkedIn and Facebook - in that order - are the top four social media tools used by marketers. Forrester Says Firms to Increase Marketing Investment in Blogs Here is another study on the growing use of social media in marketing. In a survey, Social Media Marketing Industry Report , by Michael Stelzner with almost 700 responses an overwhelming majority (88%) of marketers say they are using some form of social media to market their business, though 72% of those using it say they have only been at it

These are my personal perspectives only. Monday, December 3, 2007 5 Facebook Lessons to Improve Employee Engagement in Your Company So perhaps your company isnt sold on this whole Myspace/Facebook thing. Today, according to Forrester, over 60% of Internet traffic is considered User Generated Content (UGC). skip to main | skip to sidebar Rexs Thought Spot Personal Reflections on Innovation & Collaboration in a 2.0 World All comments posted on this blog do not reflect the opinions of any organization that I am affiliated

Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA.   Australia too has a massive increase in seniors in Facebook and social networks generally  in the last year or two.  Computer users aged 55 and over are the fastest growing group to sign up to sites such as Facebook and MySpace, often using them to keep up to date with the lives of family and friends, especially grandchildren interstate and overseas – assuming they aren’t among I want to offer some links for the statistics I quoted for an article in The Age and another one in the Sydney Morning Herald on the phenomenon:

Noise Steve O’Hear Stowe Boyd Susan Scrupski Techcrunch Thomas Vander Wal Tim O’Reilly Tony Kamer TradeVibes blog Valeria Maloni Vivek Puri Web Worker Daily Zoli’s Blog « Connectbeam and Microsoft Announce Spotlight ConnectTM for SharePoint 2007 | Main | New Online Community for Collaboration and Content Management - Content Management Connection » June 12, 2008 Forrester Reports that Corporate Social

common debate among those working in marketing and social media is between engaging people on your own domain - in an online community that you build and manage yourself - and engaging people where they are - out in social networks like Facebook and MySpace or on YouTube, external blogs or forums. But it’s not easy to send them from YouTube to a discussion on a forum and then to join a group in Facebook (for example). Image by MattRhodes via Flickr A

Check back soon! THE HEADLINES ... THE LOWDOWN ... ON FACEBOOK ... ON TWITTER ... IN OTHER NEWS ... BRANDS GET SOCIAL ... SOCIAL STATS ... VIRTUAL AND GAMES ... THE HEADLINES ... Tweeting on company time is costing the British economy a gulp-worthy £1.38 The 1991 clip features Salvatore Cuffaro haranguing an anti-mafia magistrate, who was assassinated the following year. ON FACEBOOK ... Let no-one say that the ‘Book fears change. Welcome to eModeration's twice-weekly round-up of all that is intriguing, alarming or odd in the world of social media.

Sally Falkow reports in Blogs are Better Business Drivers Than Social Networking Sites that a recent study “ Harnessing the Power of Blogs ,” (sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company) found that blogs can have more impact on purchase decisions than social networks. blog allows you to go beyond the sound bytes in Twitter and Facebook status fields. The study went on to conclude that while social networks help people connect, but blogs create a conversation and become a trusted resource that influences purchase decisions. They