Ben asks the question, “Why isn’t there more great work in the interactive space?”, But it’s generated a fascinating open conversation about a big problem: what do advertising agencies need to do about digital, or interactive, or whatever it’s called? We’ve been creating web applications for almost a decade and avoided interactive advertising, banners and buttons. This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are genetically

It is a couple of weeks since our last set of online community examples , with trips to the Marketing 2.0 But we’re returning today with a great set of examples from the healthcare industry. Online communities for healthcare can provide real insight and real support as the examples below show. Conference in Paris and Web Mission 09 in San Francisco taking up much of our time and space on the blog. Online communities in healthcare

For the second in our series of Online Community Examples , we move on to look at online communities in the retail industry. Wal-Mart have a chaquered history with social media (the infamous Wal-Marting Across America campaign, for example), but they are doing some great things at the moment. One good example of building a small but powerful online community is Elevenmoms . Online communities in the retail industry In an economic downturn, we’re seeing a real shift in retail shopping  patterns.

For this week’s instalment in our series of online community examples we turn to the financial services industry. There are some really informed examples of social media by financial services brands and below are three great case studies of online communities in the industry from around the world. This turns the competition into an example of real consumer co-creation . Online communities in the financial services industry There’s no escaping the fact that the financial services industry has been hit hard by the current economic climate.

For example, in a web meeting, toss questions both to the group and to individuals. For example, silence may mean someone is shy, angry or their microphone doesn’t work –> each of these begs a different facilitation strategy. Build this into your process, especially at the start of an interaction when people don’t know each other and technology issues may not yet be sorted out. Candace Whitehead, the Facilitator Support Specialist for the Florida Online Reading Professional Development project  funded by the Florida DOE and housed at the University of Central Florida  [link] contacted me last month inviting me to participate in a web meeting with the cohort of online facilitators working in learning and particularly around literacy issues.

We’ve just published our latest white paper, Interaction in Advertising , which is summarised below. The paper discusses examples of campaigns that are putting interaction in advertising into practice and highlights the risks and benefits of the developing trend. Included in the paper: From ‘interactive’ to ‘interaction’ Brands are switching from paid display advertising to promoting themselves through branded online communities, virtual worlds/games and social The paper examines how advertising is evolving from a one-way communicative process (the advertiser telling the consumer what they should be thinking), to a more collaborative, engaging format where brand and consumer communicate with an open dialogue.

Source: Using online icebreakers to promote student/teacher interaction 2. Source: Using online icebreakers to promote student/teacher interaction 3. Share your own experience, for example, replying to the wrong person in an email. This will loosen them up and cause a few to chuckle before embarking on a whole new For the third time I was going through all my resources- files and bookmarks to find online icebreakers. I

People are always asking us for great examples of online communities in their particular industry, so we thought we’d start a series of great examples from different industries: Online Community Examples . People very often have strong allegiances to particular brands and may choose to always purchase, for example, a Ford or a Renault. Each Monday we’ll be taking a particular industry and giving three short case studies of online communities, whether for marketing, customer engagement, market research or other reasons. Today we start with the automotive

We return this week to our series of Online Community Examples . So this week we take a look specifically at examples of online communities in the TV industry This industry is fertile ground for online community examples, as the three case studies below show. It is also a good example of how a hub and spoke approach to social Image by Daniel H. Agostini aka dhammza via Flickr

Breaking presentations down into 7-10 minute segments alternated with interactive periods to maintain engagement. Interact: Content can be compelling, but if you have people’s attention, why not focus on interaction and conversation and save the pushing of content for asynchronous. Encourage people to welcome each other and move away from a hub/spoke form of interaction. Alan Levine wrote a deliciously provocative post on last month that I’ve been meaning to comment upon, Five Ways to Run a Deadly Online Seminar . When I read it, my head was bobbing in agreement