We ( Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. started with explaining the structure of connecting to social networks and then pointed out that campaigns are just one – but crucial – feature of engaging with online communities. This is for a presentation I gave as a seminar on Thursday. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

Petersmeyer is the CEO of Personal Pathways , a startup that aims to increase levels of trust and confidence among people within an enterprise “who need to collaborate successfully, but who don’t really know one another.” 8221; (I have no financial interest in or business relationship with PP) PP believes in the power of technology to increase trust and confidence among weakly-tied colleagues (and perhaps even to convert potential ties into actual ones). Andrew McAfee’s Blog The Business Impact of IT Home About RSS Is craigslist or eHarmony the Right Model for Enterprise 2.0? February 23 2009 Comments I had a very interesting talk a little while back with Gregg Petersmeyer and a couple of his colleagues.

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But it’s generated a fascinating open conversation about a big problem: what do advertising agencies need to do about digital, or interactive, or whatever it’s called? The problem is both bewildering and widespread enough to have convened an itinerant community of interested people from competing agencies in discussion. As we work increasingly closely with advertising folk I thought it This post has been brewing inside of me for some time. It’s has finally been burped-up precipitated by Ben Malbon’s provocative post at BBH Labs (yes, we are genetically

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced issues, such as how to introduce ourselves (or our company) to a community, or how to react to someone calling us names, things get a little murkier. This guide shares some of the basics of conducting yourself properly when engaging on behalf of an organization within the existing Social Initial Engagement Nowhere Nowhere is that old phrase “you only get one chance to make a first impression”

In the second of this three-part series on Listening in Social Media, here is some of the best advice I found on how to listen: setting up your listening, analysing the conversation types, and what do with what you’ve heard. Quoting Tania Yuki in her post on comscore.com : Listen to the good. Respond quickly to the bad, and respond even Enable the conversation, rather than attempting to put it in a chokehold. People are talking about your brand anyway, so you may as well get down in the weeds and know what’s going on. How should you listen? Beth Kanter

Community Building: How To Create Your Own Social Media Network With Ning Stop [social] networking: Build your own network! - If you ever thought about creating your own mini YouTube, MySpace or community site, in which members can upload media, write and contribute directly, the time of your dream has finally come... thanks to Ning . It is now possible to create your very own special interest social network in a matter of minutes, bringing together like-minded people from across the web. Print this article | Read this article in: | IT | ES | March 6, 2007 ?

This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on. I’ve done a few press (radio, print) interviews this week re: Telstra so I thought I should have another look at how Enterprise, Government, Corporates, Not for Profits  are handling the fact that their staff are members of social networks too.  Managing staff who participate in social networks. I

Home Community Information Definitions Resources Favorite Blogs Speaking About My Blog How to kick start a Community February 19, 2008 | Establishing a Community | Connie If you’re interested in Community Management topics, there’s an active Facebook group where discussions are happening. Here is a question that’s frequently asked: I need help getting people to use

This, the third in the series, will focus on how to create a community that engages and builds loyalty with users. To do this, we’ve invited Angela Connor, one of the leading online community strategists and author of the book 18 Rules of Community Engagement (reviewed here ), to talk to us about how to engage users within a community. Angela Connor is Managing Editor of User-Generated We’ve previously talked about community management in two previous posts here: Pitfalls of Community Management , and Best Practice in Starting Up Your Online Community.