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In my hands is a corporate strategy. It’s a glossy six-page document designed for every employee to memorise and enact. Sadly this strategy is unlikely to stick. One way to provide the overall context for a strategy is to create a strategic story that places the company’s directions within a schema. There are seven themes each with three sub-themes. There are also seven values.

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Even though his social media journey has started out with Communities, this report covers a whole social media strategy, the strategy and approach can be used as a basis to cover any social media implementation. Strategy "…the framing of the problem (and the proposed solution) was seen as a matter of business strategy, and not the domain of a single function, such as IT or Marketing" A while back I posted on Chuck Hollis’s journey in introducing Communities of Practice to EMC. My previous post was a digest of what I think are the best

Kevin came to the UK in 2005 to develop a blogging strategy for BBC news. Your network, MySpace. |  Main | Doing less » Sunday, March 5th, 2006 An adoption strategy for social software in enterprise Posted by Suw Charman-Anderson Experience has shown

Just Need to Collaborate Better » Tuesday 30 Oct How To Develop a Business-Aligned Social Media & Social Networking Strategy Tuesday, October 30, 2007 at 12:49PM By Dennis D. It is assumed that (a) the strategy development process described here is applied across the entire organization, (b) all functions performed by the organization are considered in the strategy, and (c) the organization is

Firstly, I came across a post on knowledge retention by Arjun Thomas: “This awareness in companies of how knowledge attrition affects then has prompted a large number of companies to institutionalize certain processes to capture as much knowledge from their employees as possible.” Now social computing is not a strategy for “knowledge retention”, it just happens by default. Once again I have come across how it’s more important to cultivate conditions for knowledge creation and sharing over trying to manage knowledge or capture it a week before it walks out the door.

Check out the article put together by Casey Hibbard , over at Social Media Examiner , under the title: " How IBM Uses Social Media to Spur Employee Innovation ". Casey has been working with my fellow IBM colleague, and good friend, Adam Christensen , putting together, perhaps, one of the most tremendously comprehensive and thorough articles / reports, available out there that clearly describes in very simple, effective and helpful terms what IBM’s Social Media strategy is at the moment, and how it all got started a few years back. I have mentioned already a couple of times how my first contact with social software tools inside IBM , my current employer, was around the year 2000, when one of the communities I still belong to (And still one of my favourite ones , too!)